jurgen reutter mobile internet mobile marketing_buongiorno digital_red apple mixx
DESCRIPTION
HTML5, Clouds Applications, Cases, Global TrendsTRANSCRIPT
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MOBILE MARKETING NEXT GENERATION FOR BRANDS
MOBILE INTERNET – A REVOLUTION
Juergen ReutterManaging DirectorUK & International
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A NEW ERA HAS JUST BEGAN
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A TURNING POINT IN HOW WE SURF THE WEB
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MOBILE MARKETING NEXT GENERATION FOR BRANDSAND WHAT ABOUT RUSSIA ?
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A YOUNG, ACTIVE MOBILE INTERNET AUDIENCE
Source: IAB “MOBILE MEDIA”, March 2011, EIAA Mediascope Europe 2010, Russia All 16+
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A LOOK AT THE BRIGHT FUTURE – MOBILE INTERNET TRENDS
• “SoLoMo” – Social/Local/Mobile Commerce• Mobile Health – Consumer led monitoring/diagnosis/wellness• Tablets – Rapid enterprise adoption of tablets for productivity• Mobile Payments - Changing the way we pay• HTML5 – From native applications to web applications
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MOBILE PAYMENTS – CHANGING THE WAY WE PAY
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EXAMPLE: STARBUCKS US
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EXAMPLE: SQUARE US
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EXAMPLE: CASHLOG – MOBILE PAYMENT WITH BUONGIORNO
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HTML5: FROM NATIVE APPLICATIONS TO WEB APPLICATIONS
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HTML5 – WHAT IS IT ALL ABOUT?
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EXAMPLE: FINANCIAL TIMES WEB APP
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EXAMPLE: BUONGIORNO’S WIDE RANGE OF WEB APPS