pharma & websites

1Pharma & Websites

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OF ONLINE U.S. ADULTS USE PHARMA-SPONSORED DIGITAL RESOURCESHALF

OF THESE CONSUMERS HAVE DISCUSSED PRESCRIPTION DRUGS WITH AN HCP AS A RESULT43%

OVER

Source: Manhattan Research (2012)

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Branded pharma websites can have a significant impact on brand awareness, favorability, and prescriptions

• Visitation to branded pharma websites creates significant lifts in both brand awareness and brand favorability

• Consumers who visit branded pharma websites are also more likely to start therapy (prospects) and refill their prescriptions (patients)

Source: Online Marketing Benchmarks for the Pharmaceutical Industry, comScore, March 2011

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But what is the typical pharma site

experience like?

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“We can break the cycle of blandness. We can jam up the assembly line that spits out one dull, lookalike piece of crap after another. We can say, ‘Why not do something with artistic integrity and ideological courage?’”–  Tibor Kalman

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“We can break the cycle of blandness. We can jam up the assembly line that spits out one dull, lookalike piece of crap after another. We can say, ‘Why not do something with artistic integrity and ideological courage?’”–  Tibor Kalman

“Click here to learn more.”–  Pharma

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Breaking Pharma’s Web 1.0 Addiction

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The Google Mobile Playbook rethinks structure by designing with a tablet-first mindset

http://www.themobileplaybook.com/en-us/#/cover

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OF PEOPLE 65+WATCH VIDEO ONLINE

53%

OF CONSUMERS REPORT THAT ONLINE HEALTH VIDEOS ARE A TOP RESOURCE WHEN SEARCHING FOR CONDITION AND PRESCRIPTION DRUG INFO

HALFNEARLY

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Interlude enables you to create “Choose Your Own Adventure”-style video experiences

http://www.interlude.fm

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www.dexilant.com

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