sharing pharma websites
TRANSCRIPT
SOCIALLY SHARING PHARMA SITESEnsuring You Remain Compliant
Summary• Pharma websites go through rigorous
development and regulatory approval• However, when it is shared socially, what the
post looks like may not have been reviewed …• … and that may be problematic.• The answer is proper Open Graph (og) tags
Socially sharing a page
Someone shares a page via a social
share button
or manually shares www.brand.com
That generates a social post
But how is the social post assembled?
og:title tag or <title> tag
og:description tag ordescription meta tag
og:url tag or URL sharedAll extracted from the
code of the page
og:image tag orfirst image Facebook
finds on the page
When Open Graph tags are not used, the resulting social post may be problematic
Which means a social post from this website with no og tags could
look like thisBrand logo
Claim with no ISIISI
What to do?• Ensure your brand.com pages are using
Open Graph (og) tags
<meta property="og:title" content=”Testaquel (testamin)" /><meta property="og:description" content="Learn about Testaquel" /><meta property="og:url" content="http://testaquel.com/" /><meta property="og:site_name" content=”Testaquel" /><meta property="og:image" content="http://testaquel.com/img.jpg" />
