p&g purifier of water_indovation 2015_24 january 2015

P&G PURIFIER OF WATER

INDOVATION

Delhi, India.

24th January, 2015.

P&G PURIFIER OF WATER

• Reverse engineered current municipal water treatment process.

• Small packet to treat 10 liters of water using coagulation, flocculation and disinfection.

• Developed in collaboration with US Centers for Disease Control and Prevention (CDC).

WHAT DOES P&G PURIFIER OF WATER REMOVE?

– In laboratory testing and field studies, it is proven to significantly:

• Reduce bacteria by up to greater than 7 logs, viruses by greater than 4 logs and parasites by greater than 3 logs.

• Improve water turbidity

• Reduce heavy metals such as arsenic, chromium (III) and lead.

• Remove organics and some pesticides, such as DDT.

WHERE HAS P&G PURIFIER OF WATER BEEN DISTRIBUTED?

HOW TO USE THE PRODUCT?

• Simple tools required for usage:– A scissor or knife to open the sachet– A stirrer or other implement to stir the water– Two vessels (i.e. buckets) with volume capacity of 10 liters

or more – the first to be used for the treatment process and the second to be used for storing the treated water.

IS THE FINAL WATER SAFE TO DRINK?

YES

•All of the ingredients used in P&G Purifier of Water are approved for water treatment and are used broadly across the world.

•The final treated water complies with WHO requirements for drinking water.

HOW LONG IS THE WATER SAFE TO DRINK?

As long as it is stored safely. However, it is recommended that the water be used within

several days.

DOES IT MEET ANY CERTIFICATION?

P&G Purifier of Water is listed as a “protective” household water treatment by the World Health

Organization.

DOES P&G PURIFIER OF WATER HAVE AN EXPIRATION DATE OR SHELF LIFE?

The product has an established stability profile which supports a 3 year expiration date.

CAN P&G PURIFIER OF WATER BE USED TO TREAT SEA WATER?

P&G Purifier of Water will not desalinate sea water and should not be used on sewage sludge and water contaminated with industrial waste.

CAN IT BE USED ON A LONG TERM BASIS?

YES

Health Intervention

Studies

Six studies, with more than 26,000 people showed average Diarrhea reduction of 50%.

•Diarrhea reduction•Guatemala (2 studies, Rural)•Kenya (Turbid water)•Pakistan (Urban)•Liberia (Refugee camp)

•Arsenic removal•Bangladesh

AWARDS

YEAR NAME OF AWARD

2004•World Business Award - International Chamber of Commerce•United Nations Development Program

2005 •Stockholm Industry Water Award - Stockholm International Water Institute

2006 •National Inventor of the Year - Intellectual Property Owners Education Foundation

2007

•Grainger Challenge Bronze Award•Strategic Vision Award - Center for Strategic and International Studies•International Health Communication Gold Medallion Award (co-recipient)•Children's Environmental Health Excellence Award - U.S. EPA•Global Leadership Award - United Nations Association of the USA•Laureate of the 2007 Tech Museum Awards – The Tech Museum of Innovation•Ron Brown Award for Corporate Leadership (co-recipient)•Internationalist of the year - Internationalist Magazine

2008 •Popular Mechanics Breakthrough Innovator Award

2009•Action Against Hunger Humanitarian Award•US Doctors for Africa Global Citizen Award

2012 •Economist Social Innovation Awards

2013•GBC Health - Business Action on Health Awards•American Chemical Society - Howard Fawcett Award

GRAINGER PRIZE CHALLENGE

– Goal of this competition – development of a household level treatment system to significantly lower arsenic content from groundwater.

– System must have • a low life-cycle cost,

• must be technically robust,

• reliable,

• maintainable,

• socially acceptable and

• not degrade other water quality characteristics.

GRAINGER TEST RESULTS

CRITERIA TEST RESULT

Average Influent Concentration(As / As III / As V)

315 ug/l / 67 ug/l / 248 ug/l

Average Effluent Concentration(As / As III / As V)

5 ug/l / ND / 5 ug/l

Average Removal Efficiency(As / As III / As V)

98% / 100% / 98%

Water Quality Excellent – Clear, Colorless

Ease of Installation Excellent – Place filter cloth over bucket

Ease of Operation Excellent – Add chemicals, Mix and filter

Ease of Maintenance Excellent – Simply clean filter cloth

DURING FLOODS / EMERGENCY SITUATIONS

– Contaminated drinking water is a major problem during emergencies.

– Two major sources of contamination are microbial pathogens and suspended matter.

– Microbial contamination occurs when human and animal fecal matter comes into contact with drinking water sources.

– Suspended solid material (varying combinations of sediment – mud – and other organic matter) is also common.

•Treatment of water at point of use during emergencies is quicker.

•P&G Purifier of Water packets are easy to transport in emergencies.

SAMPLE TECHNIQUES FOR TARGET AUDIENCE

– Children (Schools)

• Integration with existing handwash programs.

• Interactive demonstration as a science experiment, explaining the two main ingredients of the sachet and how they work together to purify turbid, contaminated water.

– Mothers (Clinics)

• Train healthcare workers (nurses, midwives) as demonstrators. This will promote sustainable training as well as confidence in product credibility.

RECOMMENDATIONS FOR OVERCOMING POTENTIAL OBSTACLES FOR SUCCESSFUL

DISTRIBUTION OF PACKETS

– Education around chlorine taste and odor

• In many circumstances, P&G sachets will be distributed to people who have never been served an improved water supply and who are not accustomed to chlorine taste and odor.

• Experience has shown us that consumers will come to accept chlorine taste if they understand the importance of chlorine in removing microbial pathogens.

– Acceptance by government officials and community leaders

• Important to engage government officials and community leaders so that they understand that the product is safe for their communities and will provide an effective and practical solution to providing emergency drinking water.

• The emergency response needs to be coordinated with the local government recommendations so that there are no conflicting messages.

– Familiarization and education on usage

• A demonstration in which the presenter prepares treated water using a local source of water is the best way to educate people on proper use.

• The presentation should emphasize that even though the full treatment process requires 30 minutes, the amount of labor involved is only 5 minutes.

• The instructions for using the packets can be provided in the local language(s).

ASSAMESE

BENGALI

GUJARATI

HINDI

KANNADA

MALAYALAM

MARATHI

ORIYA

PUNJABI

TAMIL

TELEGU

URDU

For further details, kindly visit:STALL 21 at INDOVATION

THANK YOU!Rajat Arya

M: 9892001193rajat@novexishealthcare.com