peter petermann, carat (germany).growth in recession

GROWTH IN RECESSIONCONSTANT INNOVATION AS A DRIVER OF SUCCESS

AEGIS Future Lab – Kiev, September 7

WHAT KIND OF WORLD DO WE LIVE IN TODAY?

OPPORTUNITY

CRISIS?

CONNECTED CULTURES – THE OPPORTUNITY FOR BRANDS

=

MY MESSAGE TODAY:

INNOVATION PAYS!

NOTHING IS MORE

FASCINATING TO

CONSUMERS THAN A

REALLY NEW PRODUCT, A

RELEVANT NEW SERVICE

OR A NEW COMMUNI-

CATIONS IDEA

INNOVATION IN RECESSION

Source: German Government Report Research & Innovation 2010

THREE THAT DID WELL

"WE STRIVE FOR INNOVATION"

27% 22% 50%

24% 15% 61% 410

INNOVATION STRATEGY

2006 19.000 70 80.000

300 +40% -3yrs

0

50

100

150

200

2006 2007 2008 2009 2010 2011

Continuous Growth

Sales

"THE BEST THING TO

SURVIVE IN THE MARKET IS

TO KILL YOUR PRODUCTS."

SAMSUNG DRIVES TV

2005

2007

CUBETUBERS

8-10%

TRANSFORMATIVE BUSINESS

42.000300

429%

TRANSFORMATIVE CULTURE

32

"LEGO FOLLOWED ALL THE ADVICE OF THE INNO-

VATION EXPERTS AND YET IT ALMOST WENT

BANKRUPT."

A NEW KID ON THE BLOCK

0

5

10

15

20

2007 2008 2009 2010 2011

Continuing Growth (REV)

-2 000

-1 000

0

1 000

2 000

2003 2004 2005 2006 2007

The Turnaround (PBT)

"PEOPLE ARE COMPETING IN RED OCEANS

BECAUSE THERE IS SOMETHING THERE."

LEGO'S RED OCEAN

INNOVATION PROCESS

MINDSTORMS NXT

BEST

SELLING

PRODUCT

EVER

KEY LEARNINGS• INVEST

•TRANSFORM

•CULTURE

•NICHE

•PROCESS

•CHOOSE

•LEAD

MANAGING INNOVATIONSTRATEGICALLYBEYOND THE CRISIS: INNOVATING

COMPANIES ARE 50% MORE LIKELY TO

SUCCEED IN TIMES OF CRISIS

BEYOND THE NICHE: INNOVATION & FLEXI-

BILITY IS NOT LIMITED TO SMALL

ENTERPRISES

BEYOND THE INTERNAL SCOPE: OUTSIDERS

OFTEN FIND MORE INNOVATIVE ANGLES

THAN INTERNAL R&D DEPARTMENTS

CARAT.REDEFINING MEDIA.