radio, digital and social mediawhat’s in it for you?

Matt DeeganFolder Media

twitter: @mattweb: foldermedia.co.uk

web: mattdeegan.com

Christian O’ConnellAbsolute Radio

@OCRadioabsoluteradio.co.uk/onair/breakfast

1. Social Networks2. Behaviour Shifts3. Video4. App Usage5. Radioplayer6. Digital Radio Strategies

Analogue Radio

DAB Digital RadioDigital

Television

InternetRadio

Station Websites

Podcasts

YouTube

Email Marketing

Social Networks

Radioplayer

SMS

Mobile Apps

App Stats Example

263,000 people used Absolute Radio’s apps in October, generating 2million listening sessions.

Radioplayer Data• 6.7 million unique users listen through Radioplayer each month• 28 million Radioplayer consoles were launched or switched by those users • Grown from 157 stations at launch, to 300 now – with even more to come • About 20% of Radioplayer users are sampling more than one station

Or....

• UK Radio Player players: 6.7m unique users, 28m total sessions

• ITV video streams: 2.3m unique users, 36m total streams

• Channel 4 video streams: 1.4m unique users, 55m total streams

New Digital Services

1.New Extensions2.New Entrants3.New Models

• 1993: National AM Radio Station • 1995: Added London FM Licence• 1999: Added National DAB Coverage• Also broadcasts online, through digital television and mobile

Main Service:• Reach: 1.6m/week• Hours: 14.3m/week

•Independently Owned

•Coverage: • National DAB• Digital Television• Online • Mobile

•Audience• 857,000 listeners• 5,800,000 hours

•Independently Owned

•Coverage: •London DAB•Online

•Audience•45,000 adults•100,000 kids

radio, digital and social mediawhat’s in it for you?

Matt DeeganFolder Media

twitter: @mattweb: foldermedia.co.uk

web: mattdeegan.com

Christian O’ConnellAbsolute Radio

@OCRadioabsoluteradio.co.uk/onair/breakfast