peter o'sullivan, bang-on communications
Post on 03-Nov-2014
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Lessons from G-CommA shared email and stakeholder management solution
Peter O'Sullivan Mailcamp May 17th 2012
What is G-Comm? • A shared service • Mail • Contact management • Events • Consultations, etc.
Data quality Clean data is good data
Categorisation • Interest • Policies • Events • Rigid vs. free for all
Owning contactsWho owns anyone?
A shared service• Open source • One pays, free for everyone else
SummaryThink Quality Category Control Policies
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