pervi dom portfolio
Post on 08-Jul-2015
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ООО «Первый Дом»(1st Home Company)
The Proposition: Your own modular home on your own land in 90 days
The Usual Living Conditions
Alliance with Promekbank, a Russian retail bank, for mortgage financing
The Market: Nizhny Novgorod Metro Area with over 2 million population
View from the Volga River on the castle (kremlin) built in the early 16th c.
Nizhny Novgorod Model Home Location
Suburb “Dolina”
Market Segment: the Russian middle-class
• 20% of the Nizhny Novogorodpopulation
5%
20%
50%
25%
>$30,000
$10,000<средний
класс <$30,000
< $10,000/
потенциал
увеличения
< $10,000
пенсионеры
Modular Manufacturer “ZOMZ”
Model Home PlanThe “Ludmila”
The Uzbek Assembly Crew
Before
After
2nd Project – “Nina 1”
2nd Project
3rd Project – “Nina 2”
Clients: Vladimir Feofanovich & Spouse
4th Project – “Tatyana”
4th Project
Clients
Sale of the Model Home & Business to Local Art Dealer
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