persuasive message

Persuasive Messages

Target Audience:

Students that are taking the course & not reading the

assigned articles

Motives For Not Reading

• Students generally rely on exams as they mostly have higher percentages than class participation.

• They mostly choose not to come to classesand study right before the exams

Types of Assessment and Learning Goals:75%

Syllabus:

REASON WHY?

• People like to have a reason. A reason helps people make a decision and justify their action

• Attaching a reason to a request increases the rate of reading assigned material before coming to class

Because,You will get higher gradesYou will not accumulate material before examYou will not have lower grades compared to your peers

Principles of Persuasion

• The Principle of Consensus or Social Proof

– This syllabus is obliged to everyone taking the class– It requires coming to class prepared, if not the student is

most likely to fail because of the grade distribution– Because of that, majority will obey the syllabus – Others will feel uncomfortable and they will eventually

follow the majority

-Instructor will remind the grading and the syllabus in the middle of semester

-Students will know how many points they have collected out of the participation percentage.

Therefore they will have the chance to compare their grades with ther peers.

ABC Model of Persuasion

Cognition Behavior

Cognition: Expecting higher grades

Affect: Feeling of self confidence in the class

Behavior: Reading the class material ahead and participating actively

Standard Learning Hierarchy

Affect

Low Involvement

High Involvement Rational HierarchyEmotional Hierarchy

Knowledge Base- Consideration of the grading percentages

Functional Theory of Attitudes

Priority: Knowledge Function

Secondly: Ego Defensive Function Self Actualization

Ego Needs

Maslow’s Hierarchy of Needs

Syllabus ‘distribution of

grades’

Instructor tells about the syllabus at the beginning of semester

All students are obliged to the syllabus

Instructor will announce the standings of students in the middle of semester

Content: What we

say

Context & Media: How

we do it

• Sight

• Sound

• Smells

• Tastes

• Textures

Sensory Receptors Attention

Perception

ResponseInterpretation

Sensation Meaning

Stimulus

Perceptual Process: You must read before coming

to class…

…75%

Learning-Operant Conditioning-

Negative Reinforcement

To escape negative outcome

(devoding of 75% of total grade)

Motivation

Not coming to class prepared, work load is accumulated before the exams

Current State

Homogeneously distributed workload, higher grades and participation in class

Desired StateSyllabus that

reinforces class participation