perspectives of mobility

Mikko ManninenProject Manager/KTUAS Mopaali

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Why smartphones & tablets are going to rule the world

The basic way to use it is very old and comfortable. You can use the interface where ever you like.

Analogy of the smartphone is a book – not a phone

Analogy of the tablet is a brochure

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Analogy of the laptop is a typewriter

Typewriter is for writing, not for reading. You cannot adjust the distance of the paper. Changing your location is little bit complicated. It is for producing, not for consumption.

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Obstacles of mobility -AttitudesMobiles are for calling, sms & email, maybe

camera. This is ”acceptable” useEverything else is ”playing, waste of time and

money” –not serious businessApplications are ”something they are doing in

innovation laboratories”High Nokia-label density – homogenic picture

of phones

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Positive perspectives of mobility• Smartphones become cheaper and cheaper• Everyone can download thousands of different

applications from mobile markets like Android Market, Ovi Store and AppStore

• Platforms are mostly open source and anyone can make and sell their own app in mobile-online-markets

• Mobile- Internet-connections are getting faster and faster

• User Interface & Usability is becoming easier, even kids can use these in an intuitive way

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Smartphone is Personal Computer-but better • Scenario:• Smartphone is going to be your personal

computer• People will use a laptop only for writing long

texts, presentations and professional purposes' like editing movies etc.

• 10 years go it was cool & elite to have a laptop, now it`s a basic tool, the same will happen with smartphones , but in 2 years

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The Core features, added value of Smartphone

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Smartphone

GPS-location information

3G-internet connection

Camera (still-video)

Internet Browsing

Applications & Store Market

How you get apps?

Or free

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User

The core features of smartphones1.It is always with you2.It is always with you because it`s your phone3.Being just a phone, it can be lot of everything

else same sized, camera, mp3-player, navigator, eBook, Internet browser, remote control, credit card… etc.

4.Easy usability – It`s not for being cool it´s for making life easier and effective – which is the core purpose of technology

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Taxi Bill calculator

GPS-navigation – The estimatet route

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Photopedia word heritage pics

Sharing to Twitter, Facebook, email

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Foursquare – location based social media serviceGPS-location-informationInternet connectionSharing to Twitter & Facebook with message

Facebook is going to adapt this concept and sharing and marking locations will explode.

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Angry birds - game

Well made and very addicting mobile game. Finnish made. Sold over 6,5 million in online markets.

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Booking.com

GPS-location-information, the shortest route to hotel, online booking

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Helsingin Sanomat

Fresh news with one click, no need to use browser

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Forex currency calculator

GPS-location information

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iFitness

Personal training log and training tips and information with you

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Car rental

Location information, online booking

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HM

Catalog, Style guide, Online shop, location information

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Mushroom guideIdentification tool

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Facebook appUsing facebook easily trough mobile, easy to send photos and videos. Facebook Places is a feature which is going to rule

One year ago people ask: Why should I tell what I`m doing? They don`t ask it anymore. Now they ask why should I tell where I am. Let`s see after one year do they still think the same

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Tweetdeck – Twitter appEasy way to explore Twitter. Location information. Ability to send photos/videos very quickly

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SummaryFormula: Personal computer + mobility

+location information + fast internet connection + camera features + social media+small gadgets included (mp3 player etc)+application store + endless variety of apps =Most important personal device

=Endless possibility to utilize internet =Endless source for innovations

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Thank You!www.twitter.com/mikkomannwww.facebook.com/mopaaliwww.mopaali.fi

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