personal branding why and how?. personal branding 2 08/2913 why bother with a personal brand? ...

Personal Branding

Why and How?

Personal Branding

2

08/2913

Why bother with a personal brand? Analytical Skills Problem Solver Effective Communicator Proficient in time series analysis, financial modeling… Is that really your competitive

edge?

Personal Branding

3

08/2913

Personal Branding – What it’s Not

Be authentic True to yourself Perception

Personal Branding

4

08/2913

How do you get started?

Image and Behavior Know your strengths and motivations Know how you are perceived Know your Target Audience Market yourself to your Target Audience

Personal Branding

5

08/2913

Image and behavior Dress Well Be early Respect everyone Eager to learn Passionate Google Yourself Create Content Watch your Digital Communication and Phone Skills*

Attend “Informational Interviewing/Digital Communication” Thursday, November 6, 4-6pm, Room 404

Investing early generates the highest returns in any asset class, including your brand.

Personal Branding

6

08/2913

Know your strengths and motivations

DISC Analysis Tony Robbins’ site offers a free DISC Analysis http://www.tonyrobbins.com/ue/disc-profile.php?redirected=1

Personal Branding

7

08/2913

Uncovering your specific “value add”

Self Discovery – Attend “Know Thyself” presentation Thursday, November 20, 4-6pm Room 404

Personal Branding

8

08/2913

Know how you are perceived

As important as knowing yourself

is knowing how you are

Soliciting feedback exercise

Personal Branding

9

08/2913

Know your Target Audience

Now that you know your

added value, who makes

the best target audience?

Attend “Creating a Prospect List”

Thursday, October 2, 4-6pm, Room 404

Personal Branding

10

08/2913

Engage your Target Audience Informational Interviewing Industry Events, Network Events Anywhere they frequent Your 30 second pitch will be important *****

ATTEND – 30 Second Pitch Practice

Thursday, September 11, 4-6pm, Room 404 We’ll cover Informational Interviewing in greater detail

Attend “Informational Interviewing/Digital Communication”Thursday, November 6, 4-6pm, Room 404 www.smgworld.bu.edu/gpo/resources = business cards

Personal Branding

11

08/2913

Action Items:1. Attend-”30 Second Pitching Practice”

Thurs 9/11, 4-6pm Room 404

2. Attend-Mock Interview Practice with 2nd Year Students

Pending – Session 1 – Soft Skills

3. Attend-”Creating a Prospect List” (Target Audience)

Thurs 10/2, 4-6pm Room 404

4. Attend-“Informational Interviewing/Digital Communication”

Thurs, 11/6, 4-6pm Room 40

5. Attend-”Knowing Yourself”

Thurs, 11/20, 4-6pm Room 404

6. Attend-Mock Interview Practice with 2nd Year Students

Pending – Session 1 – Technical Questions

7. DISC Analysis: Tony Robbins’ site-free DISC Analysis

http://www.tonyrobbins.com/ue/disc-profile.php?redirected=1

8. Perception Exercise

Personal Branding

12

08/2913

Questions?

Help? What do you do if you get into a jam or need help?

Schedule an appointment with me!

cmnigro@bu.edu or 617-358-0542

Feld Career Center – Office behind reception