personal branding in a digital age

Presented by

Jenna Ringelheim,

ELP National Program Director

Mieko A. Ozeki,

Senior ELP Fellow

Personal Branding in A Digital Age

Source: Google

Hosted by

Jenna

National Program Director at the

Environmental Leadership Program

2007 ELP Senior Fellow

Personal BRanding as it relates to

leadership Development

Mieko

Sustainability Projects Coordinator

at the University of Vermont

2011 ELP Senior Fellow

Personal Branding as it relates to

career & personal management and

the tools available to represent

ourselves

Is personal branding a Recent Trend?

"You're branded, branded,

branded, branded.... The good

news -- and it is largely good

news -- is that everyone has a

chance to stand out. Everyone

has a chance to learn,

improve, and build up their

skills. Everyone has a chance

to be a brand worthy of

remark."

- Tom Peters, author of "The Brand

Called You", Fast Company (August 1997)

Why is Personal Branding a Big Deal Now?

The means of communicating our personal brand has rapidly evolved and

exponentially with the internet, email, and now social media via smart technologies.

Personal Brand = Perception

It's about....

It's about....

Personal Brand is a perception or emotion maintained

by somebody other than you, that describes your

outstanding qualities and influences that person's

relationship with you.

- David McNally & Karl D. Speak , Authors of Be Your Own Brand:

Achieve more of what your want by being more of who you are, 2nd

edition (2011)

Our Intent For this Session

How do you project Brand

You to others in person?

How do you project Brand

You to the digital public?

Source: Thirdage Source: Social Network Manager

“Be Yourself, Everyone Else is

Already Taken”.

- Oscar Wilde

Important Encounters

A first impression is

usually made in less than

30 seconds.

Studies have shown it can

take 20 new interactions

to change that first

impression.

Put a Post-it on It

You Are the CEO of your Career

Career

Management

Personal Identity

Management

Brand

Management

Have you yourself? d

“Personal branding is about managing your name

— even if you don't own a business — in a world of

misinformation, disinformation, and semi-

permanent Google records. Going on a date?

Chances are that your “blind” date has Googled

your name. Going to a job interview? Ditto.”

- Tim Ferriss, Author of the 4-Hour Work Week (2009)

Quick Tip: buy your domain name (i.e. www.janesmith.com). This way

your domain name comes up on the 1st page of a google search

Creating and Maintaining a Social

Media Profile

● Pick a Profile picture that is

appropriate for the social

networking service or website

you create or maintain a profile

on.

● Develop content on your profile

based on the social network

service you are using.

Ex. LinkedIN -->include your

resume and professional

portfolio

● Manage your security settings

and who has access to your

profile

Inventory Your Social Media

Profiles

1. Start a list of all your social

media profiles including

usernames, passwords, and/or

when you started the account.

2. Note what kind of posts you

share via these profiles

Ex. On linkedin, i share info on

my professional portfolio.

3. Note who your audience is with

each profile.

Ex. on Facebook, friends,

family, and colleagues see my

posts.

What should I count in my social

media inventory?

● Any social media service or

website where your name,

information, and/or image

can be publicly viewed.

● Includes organizations

and/or companies you

participate in (i.e. staff

profiles, Memberships)

● Includes publications,

pictures, presentations that

may be posted on other

websites

How your personal Brand can be Viewed

in the Digital World

Monitor & Track Your Personal Brand

There are online

services such as

BrandYourself.com

and Reputation.com

that help you keep

track of your

personal brand in the

digital world.

Resources

● Erik Deckers & Kyle Lacy,

Branding Yourself (2013)

● Catherine Kaputa, You are a

Brand (2010)

● David McNally & Karl Speaks,

Be Your Own Brand (2011)

● Tom peters, "The Brand

Called You," Fast Company

(August 1997)

● Dan Schwabel, "Personal

Branding 101: How to

Discover and Create Your

Brand", Mashable (2009)

● #personalbranding

Thank you

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