1.Personal Brandingin the Age of InternetPresenter: Asif Anwar

2. Few TermsBrand = The image, the emotional image, the perceived image, identity, entity by others of a person, character, product , service, organization or abstract entitySocial Media = Sites like Facebook, LinkedIn, Twitter where you can interact with others in a networkSocial Network = The group both casual and professional people you can interact with onlineBlog = Short for Web Log, just an online diary that can express any idea that you want to talk about.Authority = The situation where you become the most reliable source for information and deemed the most 3. Facts of Self Marketing and Personal Branding The most valuable brand in this world is Apple? No, YOU! Self Marketing is just like any other product or servicemarketing, but the product is YOU! Personal Branding is equally strong as corporate branding Good will is an asset for a company, likewise good reputationis also an asset for YOUrself! Internet allows any brand to express their ideas, share theirviews and philosophies, including YOU! If companies and brand can grow their reputation throughwebsite, so can YOU! 4. Online Self Marketing and Personal BrandingOn the internet, you can Express ideas and showcase skills & experience Share all the above with everyone Interact with others and maintain 2 waycommunication Establish yourself as authority Measure impression, traffic, and influence 5. Get Started withOnline Personal Branding 6. What You Need for a Good Job Application A compelling CV/Resume Link to your publications, resources, articles A website where you can post moreinformation about you, yourskill, experience, your achievements, etc. A professional blog to express yourprofessional views Social media profiles where you can networkwith like minded professionals and friends 7. Analyzing Your Personal Brand Can you own your actual name? (Asif Anwar) Is your name very common? (~20 of them by the same name) Can you add anything to your name? (Asif Anwar SEOExpert) Is there any nick name you use? (Pathik) What about a descriptor /pseudonym? (marketguru) Consider and choose a your brand (SEOExpert) Create a new term or phrase (SEOple SEO People) Is geography a consideration? (SEOExpertBD) 8. Finalizing Your Personal Brand Pick a brand name Google your brand name (Zero Google result is ideal) Assess your current reputation Check User Name availability withwww.CheckUserNames.com Create Social Media account for your personal branding Create Good Contents and enrich your social media profile Get URL Vanity URLs for your profiles (e.g. instead ofhttp://www.facebook.com/profile.php?id=1234567890 gethttp://www.facebook.com/asifanwar 9. Considerations for Online Presence The link emphasizes your personal brand The link is short and easy to type The page is public and easily shareable The page does not require password or is not invitation only The page is search engine friendly You can measure and view traffic Has the ability to showcase as much contents as you want You can update contents easily Has the ability to showcase rich contents Has networking feature (Friends, Fans, Follower, Subscribers) 10. Popular Sites for Personal BrandingFor Resume: LinkedIn, BDJobs, VisualCVFor Document and CV Upload: Scribd, Google Docs, DocStocFor Images: Flickr, Picassa, Facebook Page, PhotoBucketFor Video: YouTube, Facebook Page, Vimeo, DailyMotionFor Presentations: SlideShare, Google Docs, AuthorStreamFor Blogging: Blogspot, WordPress, Tumblr, Facebook NoteFor Personal Website: Webs.com, Google Sites, Yola, WeblyFor Shortening URL: Bit.ly, TinyURL, Goo.glFor Audio files & Podcasting: YouListen, MyPodcast, iTunesPodcast, PodBean, PodOMatic. 11. Few Tips on Resume Site and Offsite Resume Pictures are worth thousands of words, use them.Animation, flash, infographics are good way to attract thosethat leave your site or blog in 5 seconds To make your site search engine friendly, make as much pagesas you can on your various skills or try to place links to yourblog in one place For skills, make a video tutorial of what you know and embedthem in your site. Additionally, you can also put the video thumbnail on your CVwith QR Code (Generate from http://qrcode.kaywa.com/) Use custom Bitly links (e.g. http://bit.ly/asifanwar) when yourefer any link in your Resume 12. Thanks!