personal branding 247 book launch

PersonalBranding247MediaLaunch

Malaysia

16thMay20173pm-5pm

BerjayaTimesSquareHotel

@ideasandrew1 handle

2 Books

5 DifferentCareersin30years

1987-1993 1993-1998 1999-2005

2005-2009 2010-

7 TeachinCPEsorAdultLearningInsEtuEon

8 Client

PersonalBranding=

UniquenessMadeVisible

UniquenessMadeVisible#personalbranding247@ideasandrew

Substance+PosiMoning+Form#personalbranding247@ideasandrew

TheFormisWhatotherscansee(Visible)

#personalbranding247@ideasandrew

TheSubstanceisUniquenessothershavetodiscoveraboutyou(Invisble)

#personalbranding247@ideasandrew

“Made”isWhatyouneedtodotoensureyoursubstancehastherightform

#personalbranding247@ideasandrew

SubstancePersonalityVisionMissionValuesStrength

#personalbranding247@ideasandrew

FormProfile,PlaWormsPartnership,Publicity,Publishing,PublicSpeaking,PublicServicePrize

PosiMoningUSPRelaMonshipArchitectureDifferenMaMon

IntroducMonDefiniMonBenefitsMyths

ChapterStructure– Title– Sub-Mtle– Quote:Author’sbelief– Synopsis:Mainoutline– ParMngShot:Conclusion– Author’sStory:Sharing– PointstoPonder/ThingstoDo

#personalbranding247@ideasandrew

HowtoknowyourSubstance?

IdenMty:Whoyousayyouare=WhoOtherssayyouare#personalbranding247@ideasandrew

WhoareYou?

Helper

Achiever

Creator

Observer

Loyalist

Adventurer

Challenger

Peacemaker

PerfecMonist

Type1:StrictPerfecMonist/Reformer

“Imustbeperfect.”PosiMve DisciplinedConsistentConscienMousHardworking

HighStandardsExactRighteousPrincipled

Average OrderlyImpersonalCriEcalOrganized

StrictLawfulRigidExact

NegaEve InflexibleSelf-RighteousObsessiveJudgmental

LegalistUpEghtCorrecEon-SeekingResenYul

Type2:ConsiderateHelper/Giver

“Imusthelpothers.”PosiMve CompassionateGivingSympatheMcHumorous

AienMveCaretakerNurturingToughSkinned

Average GenerousEncouragingPeopleFocusedHelpful

BehindtheSceneComforEngSo\heartedSupporEve

NegaEve ManipulaEvePossessiveIntrusiveSufferinSilence

PleasingSelfforgeYulFla]eryDependent

Type3:CompeMMveAchiever/Performer

“IamwhatIdo.”PosiMve Goal-orientedSelfStarterEnergeMcPerformer

AccomplishedExcellenceIntheSceneZealous

Average AdaptableCompeEEvePragmaEcCharismaEc

LeverageLookingGoodSmoothOperatorMarkeEng/Entrepreneur

NegaEve ApprovalSeekingDefensiveLacksSelfAwarenessOpportunisEc

EmoEonallyshutdownDifficulttoreceiveSpotlightSeekingApprovalSeeking

Type4:IntenseCreator/Individualist

“Imustbedifferent”PosiMve InspiredCreaMvePersonal/RevealingIntuiMve

EmpathicFeeldeeplyAestheMcArMsMc

Average SelfAbsorbedFeelsDifferentEmoEonalDreamer

FantasyRitualMakerMelancholySensual

NegaEve SelfPityingImpracEcalAlienatedSelfDestruct

LifeasDramaLongingSelfIndulgentSenseofTragic

Type5:QuietSpecialist“Idon’tknowenough.”PosiMve PercepMve

ThoughWulWiseInvesMgaMve

IntellectualGuruInsighWulSynthesize

Average SelfReliantIntensePrivateQuesEoner

KnowledgeableIsolatedReservedQuiet

NegaEve EccentricCompartmentalizesCynicalAnESocial

Don’tdisplaywarmthInvisibleLonerMoveawayfromothers

Type6:LoyalSkepMc“Iamalwaysdu;ful.”PosiMve Responsible

LoyalEngagingTeamwork

AccountableVigilantContentedCommiied

Average IndependentCauEoningObedientFollower

CarefulHesitantEnjoysRouEneFaithful

NegaEve IndecisiveContradictoryParanoidDevil’sAdvocate

AbandonedDoubEngLacksConfidenceImaginetheWorst

Type7:EnthusiasMcVisionary“Iwanttobehappy.”PosiMve Spontaneous

FunVersaMleSeetheBigPicture

FlexibleExcitedWowManyPossibiliMes

Average LivelyExperienEalAdventure–seekingHappy

EntertainingOntheGoTalkaEveCarefree

NegaEve HyperacEveSuperficialImpulsiveLackofFocus

ImpulsiveDislikeRulesIna]enEvePleasure-Seeking

Type8:AcMveController“Mystrengthprotectsme.”

PosiMve ConfidentInspiringLeaderTakinginiMaMves

JustDoItSelfDirectedPioneeringStandUpforRight

Average DominantForthrightFightforfairnessChallenger

DirectToughMindedTakeChargeStraightForward

NegaEve InEmidaEngConfrontaEonalControllingCurt

ForcefulBluntOverProtecEveVengeful

Type9:AdapMvePeaceMaker“Iamagreeable.”PosiMve Easygoing

UnpretenMousPaMentGentle

FacilitatorPeaceMakerReassuringMrNiceGuy

Average AccommodaEngPeacefulGenuineNegoEator

LetitBeConsensusSeekingUnassumingSe]led

NegaEve DisengagedStubbornObliviousProcrasEnate

ComplacentIndifferentLazyWithdrawn

Vision.Mission.Values#personalbranding247@ideasandrew

PersonalLifeVision=

WhatyouSEEinthefuturefortheworldwhereveryliileinvolvedyou

#personalbranding247@ideasandrew

PersonalLifeMission=

WhatdoyouneedtoDOinordertoreachyourvision

#personalbranding247@ideasandrew

PersonalValues:

ThePillarsofyourIntegrityandhowwillpeoplerememberyoufor

eventually.

#personalbranding247@ideasandrew

“Everyoneisabrand,whetheryoulikeitornot.

Ifyoudonotbrandyourself,otherswilldoitforyou”

#personalbranding247@ideasandrew

PersonalBranding

HowtoPosiMoningYourself&Strategize?

#personalbranding247@ideasandrew

UniqueSellingProposiMon:Knowwhoyouareserving

#personalbranding247@ideasandrew

Chooseatleast10peopleinyourlifeinyourinnercircle

(BrandTribalCouncil)

#personalbranding247@ideasandrew

Workonyourweaknessinsteadofyourstrength

#personalbranding247@ideasandrew

BeaGiver.

#personalbranding247@ideasandrew

Collaborateatdifferentlevels.Collaborateevenwhenyoudon’thaveto

#personalbranding247@ideasandrew

Competewithonlyyourself.

#personalbranding247@ideasandrew

HowtobeMostVisible?

#personalbranding247@ideasandrew

#1 : Profile WhoWhereamI?(GooglePage1or2?)

#2 : People’ Perception Youarewhatotherssayyou,unlessprovenotherwise

#3 : Partnership Youareaverageofthe5whomyouoten

associatedwith

#4 : Publicity Yourcredibilityneedsmindsharefrommedia

#5 : Publishing Youhaveauthorityonceyoubecomeanauthor

#6 : Public Speaking YouaretheKeyEvangelistofyourMessage

#7 : Public Service (Charity) BeingaGivertotheSocietyisaHighCalling

#8 : Prize YouraccoladeisauthenMcaMonofyourbrand

PersonalBrandingAssessment

h]p://bit.ly/2qgHh7W

hips://www.facebook.com/personalbranding247book/

QuesEons&Answers

Concise,ImpacWulProfileHeadline

HaveanuniqueLinkedinURL

WellWriien/DevelopedSummary

1.Whoareyou?

(Personality)

2.Whatdoyoudo?(Role)

3.WhyIamunique?(XFactor/USP)

ShowcaseYourSocialPorWoliowithrelatedlinks

Summary WorkExperience

WellDevelopedSkills&Endorsements

TopskillsBeier!

GoodskillsGood!

WellConstructedListofProfessionalExperience

WorkExperienceGood!

WorkAchievementBeier!

IncreaseYourConnecMonSystemaMcally

Installthishabit!

•  Digoutoldnamecardsandlookforallofthem

•  LookouteveryoneyoumeetonLinkedina\eryouhavereceivedtheirnamecards

•  PutyourLinkedinURLonyouremailsignature

RecommendaMonsfromCustomers&Colleagues

•  Howdidyouknowme?•  WhatdidIdoforyou?•  Howdoyoufeelaboutmyperformance?

•  Whatarethreeworkethicsyoulike?

LeadingQuesMons:

EstablishThoughtLeadershipthroughLongPost

•  HaveacompellingEtle•  Insertaengagingvisual•  Writewithsubheadings•  Putconclusioninthe

beginning•  Shareitonyourother

plaYorms

InvolvementinSelectedLinkedInGroups

•  Searchfortopicsofinterest

•  Joininthediscussion

•  Askforopinion

•  ContributetoopenquesMons

•  Shareyourexperience

•  Createyourownspace

HonorsandAwards

•  AwardName

•  NameofPresenter

•  YearofAward

•  50-wordDescripMon

Language(Dialect)Proficiency

HighlightedProjects

PublicaMons/WriienWorks

•  PersonalBlog

•  ArMclestothepress

•  ContribuMngauthortoabook

•  Whitepaper

•  Wikis

•  MediaAppearance

Volunteer

Whathaveyoudone?

Whatareyoulookingfor?

Whatdoyoucareabout?

“All-Star”LinkedinProfileCheatsheetü  ProfessionalProfilePhoto(Headshot)ü Concise,ImpacYulProfileHeadlineü WellWri]en/DevelopedSummaryü WellConstructedListofProfessionalExperienceü WellDevelopedSkills&Endorsementsü RecommendaMonsfromCustomers,Peers&Colleaguesü  InvolvementinSelectLinkedInGroupsü HighlightedProjectsü PublicaMons/Wri]enWorks