personal branding 101 - for college students

Gary Kayye, CTSkayye@email.unc.edu

PERSONALBranding

101

@gkayye

@NMTIFAMP

@BrandingOfMe

MEJO 477

MEJO 474

A POLL?

1. How many of you think SnapChats disappear?

2. Who owns over 80 % of the photos on the Internet/Web? 3. Do you know what a BRAND is? 4. What “country” has the largest population in the world?

1.71 Billion

PEER RECOMMENDATIONS = 90%ADVERTISING <15%

WHICH GENERATION R U?

• Always Connected

• No Privacy

• Facial Recognition will be perfected by the time you graduate

• Want to be President? Well, be careful…

TITLE TEXT

PROTECT BRAND YOU!

SOCIAL MEDIA CAN GET YOU AN INTERVIEW AND A JOB

IT CAN ALSO RUIN YOUR REPUTATION

BUT…

SOCIAL MEDIA

MISTAKES

JUSTINESACCO

TITLE TEXT

BREANNA MITCHELL

ALEX(FROM UNC)

CARLEYSHOLL

BRANDING101

BEFORE YOU

THINKT = H = I = N = K =

is it TRUE?is it HELPFUL?is it INSPIRING?is it NECESSARY?is it KIND?

Visual Recognizable Memorable

DO YOU KNOW WHAT’S BETTER THAN THE BEST RESUME?

No Resume!

WHY CARE?

You are a BRAND… What do people say about you behind your back?

People like buying from humans, not companies

People trust people

The better the brand, the more you can charge

Personal Branding makes you stand out

WHY CARE?

WHO ARE YOU (REALLY)?

WHAT DO YOU BELIEVE?

BRANDING STEPS

BRANDING STEPSRethink what you are using social media for

Everything public has to help you build or maintain your brand

Be personal, authentic and sometimes even intimate

Evaluate posts: Helpful vs. Not Helpful to my brand

The Line: Confidence vs. Arrogance

No politics - ever (unless your a politician)

THINK

Coding

Video Editing

Writingentrepreneurial

THE BIG:

FACEBOOK • Top Personal Branding Tool in the World

• Who am I?

• The White Pages of the world

• Very effective recruiting tool

• Everyone uses it

• Think Not? Instagram

LINKEDIN• A dynamic resume

• Lowered age to 13 in 2014

• Perfect way to collect and manage job and teacher contacts

• Companies and Colleges are using it

• Allows for online digital portfolio of accomplishments

TWITTER • #1 News App in the world

• Teens get it around 17 or 18

• Public and Private sharing all about me (and my opinions)

• Even if private, followers see it and can be forwarded

• Colleges & Companies monitor it

NOBODY USESGOOGLE+

(EXCEPT)…

AND/OR, CONSIDER A…

Blogs about being a college student at University of Illinois

A students at Cambridge, UK

Six Luther College Students blog about Luther College life

Gary Kayye, CTSkayye@email.unc.edu

@NMTIFAMP @BrandingOfMe @gkayye

AURAIMAGE

VS