performance marketing @ its peak
Post on 09-Jul-2015
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Performance Marketing @ its Peak
Overview
Possible to directly measure user actions that result from the advertisement. – Source :
Fastest Growing Online Segment
Average of 138% YTY growth
Source: Wikipedia, IDG Research
Sales Leads Marketing Leads
India an ROI Driven Market
• India’s Online Strength:
21,000,000 Dec.31, 2011
• 10.2% penetration, per IWS.
• Online Adv. Market will touch INR7000 Cr. By 2015
• Currently it is INR1,850 Cr.
•
Source: Economic Time Article (20 Feb 2012) Internet World Stat (IWS)
93%
7%
Overall Percentage Split
Traditional Media Online
• Ecommerce • Online Gaming • BSFI • Auto • Education • Matrimony • Travel Etc
• FMCG (PnG / HUL) • Entertainment • Retail Industry
The changing Trends
Performance Marketing New Trends
• CPD
• CPI
• CPV
• CPT (Talk)
• CPF
• CPA
• CPT
• CPS
“The Future of Online Advertising is amazing and Performance Marketing will be the key contributor”
Imran Ansari 09820203546
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