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Super bowl

Meaghan Pulliam

50pepsi

project

[ IDEA 1 ]

since 2013, the super bowl has been losing viewers

between the ages of

18-49

pepsi pioneers

pepsi pioneers

• Amazing Race Style competition leading up to Super Bowl 50

• Participants tryout to be selected

• From DC to San Francisco only by way of vintage, gold VW van

pepsi pioneers

• Teams will decipher clues to get them to the next destination

• Destinations- hometowns of various players

• Complete challenges to receive next clue

pepsi pioneers• Challenges will be

created around something the player did as a kid, but SUPER

• Jumped off rocks into river = bungee jump off huge bridge

• Teams must complete all challenges and make it to all 10 stops in correct order or will be DQ’d

pepsi pioneers

Content

• Camera crews follow each team during the race

• Checkpoint recaps & live feeds available

• Follow team accounts to keep up with your favorites

[ idea 2 ]

golden state rules

golden state rules• Webisode series

• Stars Joe Montana with Golden Guests

• Fans tweet their rules with #GoldenStateRules

• You could win your own SB commercial

Golden state rules exampleVO: Pepsi presents - Golden State Rules with Joe Montana. Featuring Pierce Brosnan aka James Bond. Rule #007:

Pierce Brosnan: Whether you’re on the hunt or being hunted, it’s important to keep your eye on the prize, a Goldeneye if you will.

Mushes Pierce’s face off screen

Joe: Okaaaaay, thanks “James.” Just never forget Rule #1—no Super Bowl party is complete without Pepsi. Puts air quotes around James America rules.

Coughs & says under breath

VO: Stay cool like Joe; pick up your golden case today to get ready for Super Bowl 50.

Joe: Welcome to the Golden State. Takes swig of Pepsi.

golden state rules example• “Nickname Everything with Luke Kuechly”

thank you