penguin penalty prevention - link acquisition and audit techniques
Post on 14-Jul-2015
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searchmarketingexpo.com@ShahMenz
#SMX #22a
Penguin Penalty Prevention: Link Acquisition & Audit Techniques
searchmarketingexpo.com@ShahMenz
#SMX #22a
Sorry Penguin, no fish today
Penalty Resolution Process & The Smart
Link Manager
searchmarketingexpo.com@ShahMenz
#SMX #22a
about me
hangs out in link removal trenches
penaltygeek
chases down avoidance tactics forrmoov.com
never met a natural link she didn’t love
searchmarketingexpo.com@ShahMenz
#SMX #22awondering why you’re here?
searchmarketingexpo.com@ShahMenz
#SMX #22a
no penalty
NO
am I safe?
searchmarketingexpo.com@ShahMenz
#SMX #22a
“but I just want to build good links”
searchmarketingexpo.com@ShahMenz
#SMX #22a
listen to the
experts!
Paddy Moogan Mozcon 2014
“Actively disavow and remove low quality links”
searchmarketingexpo.com@ShahMenz
#SMX #22a
“Be actively disavowing and removing the low quality
links that you find when doing link auditing. Even if you
don’t think you’ve been hit by Penguin...even if you don’t
have a manual penalty.
If you’ve got links that are clearly low quality, ones
where you look at them and you really know they’re not
good, try and remove them, try and disavow them ”
what Paddy said
searchmarketingexpo.com@ShahMenz
#SMX #22a
but what if...
searchmarketingexpo.com@ShahMenz
#SMX #22a
disavow
go-tosolution
searchmarketingexpo.com@ShahMenz
#SMX #22a
does it work?
YES
searchmarketingexpo.com@ShahMenz
#SMX #22a
actively manage
Negative
SEO
multiple uses
penalty resolution
trustmanagement
searchmarketingexpo.com@ShahMenz
#SMX #22a
it’s all good!
searchmarketingexpo.com@ShahMenz
#SMX #22a
is it safe?
YES
searchmarketingexpo.com@ShahMenz
#SMX #22a
pitfallsbe
awareof thepitfalls
searchmarketingexpo.com@ShahMenz
#SMX #22a
site variantsupdatedisavows for all variants
resource:
article at dfwsem.org
“Are You StuckIn Google’s
Penalty Box?”
resource:
article at rmoov.com
Penalty ResolutionFlow Chart
searchmarketingexpo.com@ShahMenz
#SMX #22a
wait! don’t push that button
searchmarketingexpo.com@ShahMenz
#SMX #22a
must addnew disavow data to your existing lists
resource:
post at google.com
Disavow Links Tool Help Doc
upload to disavow links
tool is an
overwrite
searchmarketingexpo.com@ShahMenz
#SMX #22a
who remembers ASCII?
searchmarketingexpo.com@ShahMenz
#SMX #22a
UTF-8or
7-bit ASCII
Downloads are not
text files!
.txt
searchmarketingexpo.com@ShahMenz
#SMX #22a
beware comment bloat!
searchmarketingexpo.com@ShahMenz
#SMX #22a
your filewill be
trimmed!Keep
commentsminimalWebspam Team
doesn’t see them
2Mb
searchmarketingexpo.com@ShahMenz
#SMX #22a
best practice
disavow entire
domains
searchmarketingexpo.com@ShahMenz
#SMX #22a
what about specific URLs?
only toprotect future referrals from
coveteddomains
or forspecific
edgecases
Why?
searchmarketingexpo.com@ShahMenz
#SMX #22a
unseen links
searchmarketingexpo.com@ShahMenz
#SMX #22a
zombie links
searchmarketingexpo.com@ShahMenz
#SMX #22a
managing disavow files
disdit.comFree
DisavowManagement
Tool
Add orremove domains for existing
disavow lists
Generateentire domain
Disavows
from a list of URLs
searchmarketingexpo.com@ShahMenz
#SMX #22a
how long will it take?
searchmarketingexpo.com@ShahMenz
#SMX #22a
good news
updatedcache
= disavowedlinks!
disavowed links
DO NOT disappear
fromGWMT!
resource:
post at hiswebmarketing
.com
Apparently you can tell if a link has been
disavowed
searchmarketingexpo.com@ShahMenz
#SMX #22a
when disavow is not the answer
searchmarketingexpo.com@ShahMenz
#SMX #22a
“You are what Google thinks you are”until you can prove otherwise
own yourmistakes
you gotta love
process
searchmarketingexpo.com@ShahMenz
#SMX #22a
searchmarketingexpo.com@ShahMenz
#SMX #22a
position vacant: bloodhound
startwithdata
searchmarketingexpo.com@ShahMenz
#SMX #22a
combine and de-duplicategoogle analytics referral traffic
google webmaster toolsbing webmaster toolsopensiteexplorer.org
mine the SERPsmajestic SEO
SEMrushahrefs
searchmarketingexpo.com@ShahMenz
#SMX #22a
SWATGWMT
Exporter
Tony McCreath@TonyMcCreath An easier way to get your Google data!
searchmarketingexpo.com@ShahMenz
#SMX #22a
you may already have something in your paid toolkit
Cognitive SEO
link navigator
Web CEO
searchmarketingexpo.com@ShahMenz
#SMX #22a
use links:domain.com + “keyword phrase”
searchmarketingexpo.com@ShahMenz
#SMX #22a
link analysis
other free tools
browser plugins
searchmarketingexpo.com@ShahMenz
#SMX #22a
youwill
needtools
searchmarketingexpo.com@ShahMenz
#SMX #22a
www.spamflag.com/link-identification-guide/
searchmarketingexpo.com@ShahMenz
#SMX #22a
Spamflag
searchmarketingexpo.com@ShahMenz
#SMX #22a
redirect path
searchmarketingexpo.com@ShahMenz
#SMX #22a
User Agent Switcher
chrome extension helps identify cloaking & hacking
searchmarketingexpo.com@ShahMenz
#SMX #22a
Majestic Link Maps
searchmarketingexpo.com@ShahMenz
#SMX #22a
searchmarketingexpo.com@ShahMenz
#SMX #22a
find viable contactsdomaintools
domain registriesreverse IP Lookup Tools
reverse image searchincidental data
other link targetsfollow Social trails
searchmarketingexpo.com@ShahMenz
#SMX #22a
domain contact finder for spanish language web sites!
searchmarketingexpo.com@ShahMenz
#SMX #22a
free trialpaid versionimport link data
searchmarketingexpo.com@ShahMenz
#SMX #22a
fix what you own
fake forum
profiles
Article directory
submissions
spammy social
bookmarking profiles
searchmarketingexpo.com@ShahMenz
#SMX #22a
send email
don’t treat webmasters
as the enemy
behonest
behelpful
searchmarketingexpo.com@ShahMenz
#SMX #22a
submit forms
check for third party contact
forms at country specific domain
registries
On sitecontactforms
searchmarketingexpo.com@ShahMenz
#SMX #22a
You’redoing itwrong
If you think 20% link cleanup is a good result, you need to try harder!
searchmarketingexpo.com@ShahMenz
#SMX #22a
think outside the (mail)Box
searchmarketingexpo.com@ShahMenz
#SMX #22a
adapt link acquisition ideas to step up your
link removal game
searchmarketingexpo.com@ShahMenz
#SMX #22a
example
brilliance.com
be clevertalk like a pirate
searchmarketingexpo.com@ShahMenz
#SMX #22a
result: vastly improved cleanup
searchmarketingexpo.com@ShahMenz
#SMX #22a
yes! that is a completely
natural link from Search Engine
Land to brilliance.com
searchmarketingexpo.com@ShahMenz
#SMX #22a
example
sebcowie.com
use your skillssolve problems
get links!
searchmarketingexpo.com@ShahMenz
#SMX #22a
example
problem: retail ecommerce store
hundreds of links from non-profits created through a “badges for SEO” campaign
Non-profits no longer have expertise among volunteers to even run blog – they don’t know how to fix the problem
searchmarketingexpo.com@ShahMenz
#SMX #22a
solution: offer a helping hand
loan in house programmer to each non-profit for half a day
have programmer run a 2 hour basic Wordpress workshop for anyone interested at the non-profit while there
searchmarketingexpo.com@ShahMenz
#SMX #22a
result: brand building + link earning!
714 linked badges retained and nofollowed
2 local radio shout outs
one local newspaper story with editorial link on site
messages of appreciation in 6 newsletter distributions
searchmarketingexpo.com@ShahMenz
#SMX #22a
searchmarketingexpo.com@ShahMenz
#SMX #22a
golden rulesprotect
thebrand!
besmart be
creative
behuman
searchmarketingexpo.com@ShahMenz
#SMX #22a
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