peje - fcp presentation - board as ambassadors

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Let’s Discuss:What are you saying about your school now?Who aren’t you talking to?Who is your Superhero?

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Global Messaging WorkshopWe can do this!

* Lifetime Guarantee Included *

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We can all do this!

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How do we spread the word?

• You already have the skills.– You can think.– You can write.– You can use a telephone.

• All of your daily work skills are transferable. – Persuasion– Cajoling– Consensus building

• Our Goals:– Tell our friends & supporters– Inform the people we hope to

influence

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YOU are the network

• You know the field and have the “rolodex”

• You have the network & are doing the networking

• You are visible to communities that matter

• You are the frontline of communications

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Public Speaking / Stakeholder Engagement

• Be Prepared• Do your homework• Connect – dry facts

won’t do it• Always come home to

your key messages– Regardless of the

question asked, know what you want to discuss and always come back to them.

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Be Methodical & Tell Everyone

• Be Thoughtful– Take your time – Integrate your life experiences

• Present Your Material Methodically– Tell them what you are going

to tell them– Tell them– Tell them what you just told them

• Improvising is easier when done while walking…not running– Know your key messages. They are your “home”

base. Always return, regardless of the question.

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Questions to engage your Board

Questions to Answer and Share

• What is our communications goal?• Who do we need to reach/persuade?• How will we know if we are successful?

• What problems do we anticipate?• What timing are we up against?• What are our key messages?

• What question do we fear being asked?

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Delivering Your Messages

• Prepare, Prepare, Prepare.

• Develop a tight message, but understandable by the widest audience.

• Know your audience.• On phone, email or in

person. The medium will change how you deliver the message.

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Thinking about your audiences

What News?

Who Needs to Hear

it?List all key audiences

In What Format?

Note the comm. channel

By When?

From Whom Do They Need to Hear it?

Courtesy of HollyMinch.com

Think about your audience?

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Slide 12

Storytelling – The Importance of Anecdotes

Graeme Frost, SCHIP KidFaces of Health Care Reform

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Storytelling – The Importance of Anecdotes

• Storytelling is common thread through all cultures

• Humanizing. Anecdotes personalize the issue

• Impact - Anecdotes are a way for audience to understand your perspective – more powerful than text of your remarks

• Linkage – a story can personalize an issue much faster than reciting statistics, or historical facts.

• Credibility – anecdotes allow you to “borrow” someone else’s credibility

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Storytelling – Budget Examples

• Finding new messengers

• County could lose $262 million loss in federal and state money (CCTimes 7/3/08)

• In the end, Nick Robinson just couldn't afford the Bay Area. And with pending state budget cuts threatening the foster care counselor's programs and salary, he decided to pack his belongings and leave Walnut Creek for Boston.

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Storytelling – Budget Examples

• Just like me & my family

• Boy's special medical care

imperiled by state budget crunch (Sac Bee 5/11/08)

• Derek Longwell's wheelchair bears all the scars of rough handling by a fully charged 13-year-old boy: scratched metal frame, chipped paint, worn treads and a perpetual coat of dust on the footrest.

• The teen with dark chocolate hair and olive-tinted eyes suffers from spina bifida, a birth defect that has left him with an incomplete spinal cord and an inability to walk. But a committed team of doctors and his devoted parents, backed by a specialized state health care program, have enabled Derek to enjoy an active life outdoors.

• Now the state's ominous fiscal forecast is threatening to disrupt Derek's ability to see his doctors in a timely manner or get leg braces to fit his growing body.

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My California Story.org

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Finding your stories

What stories do you have to share?• Get Personal – Why I do this work

• Get Real - Why is this work important?– What kind of Partners / leaders?– What are we Learning? How are we Leading?– What is the impact on us today? Tomorrow?

• Prove It – Only you have access to unique success stories. Package & share them

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Congratulations! You now own your own network & newspaper

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Dan Cohen, PrincipalFull Court Press Communications

dan@fcpcommunications.com510-271-0640

@dcstpaul / @fullcourtpress