peje - fcp presentation - board as ambassadors
DESCRIPTION
Overview presentation prior to using FCP's Ambassador worksheetTRANSCRIPT
Slide 1
Let’s Discuss:What are you saying about your school now?Who aren’t you talking to?Who is your Superhero?
Slide 2
Global Messaging WorkshopWe can do this!
* Lifetime Guarantee Included *
Slide 3
We can all do this!
Slide 4
How do we spread the word?
• You already have the skills.– You can think.– You can write.– You can use a telephone.
• All of your daily work skills are transferable. – Persuasion– Cajoling– Consensus building
• Our Goals:– Tell our friends & supporters– Inform the people we hope to
influence
Slide 5
YOU are the network
• You know the field and have the “rolodex”
• You have the network & are doing the networking
• You are visible to communities that matter
• You are the frontline of communications
Slide 6
Public Speaking / Stakeholder Engagement
• Be Prepared• Do your homework• Connect – dry facts
won’t do it• Always come home to
your key messages– Regardless of the
question asked, know what you want to discuss and always come back to them.
Slide 7
Be Methodical & Tell Everyone
• Be Thoughtful– Take your time – Integrate your life experiences
• Present Your Material Methodically– Tell them what you are going
to tell them– Tell them– Tell them what you just told them
• Improvising is easier when done while walking…not running– Know your key messages. They are your “home”
base. Always return, regardless of the question.
Slide 8
Questions to engage your Board
Questions to Answer and Share
• What is our communications goal?• Who do we need to reach/persuade?• How will we know if we are successful?
• What problems do we anticipate?• What timing are we up against?• What are our key messages?
• What question do we fear being asked?
Slide 9
Delivering Your Messages
• Prepare, Prepare, Prepare.
• Develop a tight message, but understandable by the widest audience.
• Know your audience.• On phone, email or in
person. The medium will change how you deliver the message.
Slide 10
Thinking about your audiences
What News?
Who Needs to Hear
it?List all key audiences
In What Format?
Note the comm. channel
By When?
From Whom Do They Need to Hear it?
Courtesy of HollyMinch.com
Think about your audience?
Slide 11
Slide 12
Storytelling – The Importance of Anecdotes
Graeme Frost, SCHIP KidFaces of Health Care Reform
Slide 13
Storytelling – The Importance of Anecdotes
• Storytelling is common thread through all cultures
• Humanizing. Anecdotes personalize the issue
• Impact - Anecdotes are a way for audience to understand your perspective – more powerful than text of your remarks
• Linkage – a story can personalize an issue much faster than reciting statistics, or historical facts.
• Credibility – anecdotes allow you to “borrow” someone else’s credibility
Slide 14
Storytelling – Budget Examples
• Finding new messengers
• County could lose $262 million loss in federal and state money (CCTimes 7/3/08)
• In the end, Nick Robinson just couldn't afford the Bay Area. And with pending state budget cuts threatening the foster care counselor's programs and salary, he decided to pack his belongings and leave Walnut Creek for Boston.
Slide 15
Storytelling – Budget Examples
• Just like me & my family
• Boy's special medical care
imperiled by state budget crunch (Sac Bee 5/11/08)
• Derek Longwell's wheelchair bears all the scars of rough handling by a fully charged 13-year-old boy: scratched metal frame, chipped paint, worn treads and a perpetual coat of dust on the footrest.
• The teen with dark chocolate hair and olive-tinted eyes suffers from spina bifida, a birth defect that has left him with an incomplete spinal cord and an inability to walk. But a committed team of doctors and his devoted parents, backed by a specialized state health care program, have enabled Derek to enjoy an active life outdoors.
• Now the state's ominous fiscal forecast is threatening to disrupt Derek's ability to see his doctors in a timely manner or get leg braces to fit his growing body.
Slide 16
My California Story.org
Slide 17
Finding your stories
What stories do you have to share?• Get Personal – Why I do this work
• Get Real - Why is this work important?– What kind of Partners / leaders?– What are we Learning? How are we Leading?– What is the impact on us today? Tomorrow?
• Prove It – Only you have access to unique success stories. Package & share them
Slide 18
Congratulations! You now own your own network & newspaper
Slide 19
Dan Cohen, PrincipalFull Court Press Communications
@dcstpaul / @fullcourtpress