payments for the rest of us

Post on 08-May-2015

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These slides were used for a PayPal monetization workshop at Login 2013 in Vilnius.

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Tim Messerschmidt Developer Evangelist

@SeraAndroid

Developer Evangelist

Mentor Author

Developer

Tim Messerschmidt Developer Evangelist

@SeraAndroid

Painless Payments for Droids Tim Messerschmidt

Innovation = Solving A Problem

Tim Messerschmidt Developer Evangelist

@SeraAndroid

Painless Payments for Droids Tim Messerschmidt

•  Subscriptions

•  Freemium

•  Affiliate NetworkS / Advertisement

•  Revenues Sharing

•  Ecommerce (Digital & Physical)

•  Transaction-based fees

•  Paid Apps

Monetization Models

Subscriptions

•  Best strategy around if your business model supports it

•  No reliance on the customer having to remember to pay

Examples: •  Charge fixed amounts based on a predefined schedule

•  Charge different amounts over time

Subscriptions

Billing Agreements

Reference Transaction

•  Unlimited number of transactions & Amount –  Like a Direct Debit agreement

•  Much higher risk – Higher access barriers for developers / merchants

•  Allows for one-click experience – Each transaction triggers the API

Billing Agreements

PRE-APPROVALS

•  Similar to subscription but more flexible

•  Permission to charge the customer up to a certain amount or maximum number of transactions

•  Good for risk since buyer sets his own limit

Examples: •  Nice for pay per usage instead of fixed rates

Pre-Approvals

FREEMIUM

Cart Systems

Crowdfunding

Adaptive Payments

Different Setups

Sender Receiver

10 $

Simple Payments

Sender

Receiver

Receiver

Receiver

10 $

20 $

5 $

Parallel Payments

2nd Receiver

2nd Receiver

2nd Receiver

1st Receiver

Sender 100 $

20 $

20 $

20 $

Chained Payments

2nd Receiver

2nd Receiver

2nd Receiver

1st Receiver

Sender 100 $

20 $

20 $

20 $

Chained Payments

Mobile

Express Checkout •  Uses an existing backend implementation

•  Optimized for phones & tablets

•  Can be loaded in apps via a WebView

Android: Mobile Payments Library •  Both for digital & physical Goods

Mobile

iOS SDK

The new Stuff

•  eCommerce Identity

•  Provides a valid address

•  A trusted provider

•  Uses open standards: – OpenID Connect

– Oauth 2.0

•  New features coming soon

Log In with PayPal

Now:

Available in the US – EUROPE SOON Testing works already via new Sandbox

developer.paypal.com

Live CODE

REST API Sample

GitHub.com/PayPal

Even more Code

Announcing ...

June 8th & 9th

Berlin

Questions?

THANKS! Tmesserschmidt@PayPal.com

@SeraAndroid / @PayPalEuroDev SlideShare.com/PayPal

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