pavel ryaykkonen, distribution director, nevosoft

Current mobile game trends

The most successful games are Games-as-a-Service, which require serious support and continued development.

Puzzle & Dragons – is making more than $100 million/month

Blood Brothers - more than 10 million downloads and in the top grossing charts in 33 countries

Clash of Clans, is currently dominating the top grossing charts in about 40 countries

The most successful games are Games-as-a-Service, which require serious support and continued development.

Current mobile game trends

The most sucсessful companies typically have a small number of popular games that are supported.

- Disney – Where's my …

- GungHo's big hit - Puzzle & Dragons

- King – Candy Crush Saga

- Mojang – Minecraft

- EA has more than 900 projects, but many of them are top grossing hits

- The Simpsons™: Tapped Out  

This list goes on: Supercell, Rovio, Wooga, etc...

(They are often niche projects)

Current mobile game trends

The video game market is huge. It's impossible to be successful in every single aspect of the industry.

Current mobile game trends

According to research by Newzoo, the mobile game industry will make $12.3 billion in 2013.

The top grossing titles are very diverse

Current mobile game trends

1. Build on your prior experience and do what you do well.

Action plan

2. In your chosen niche, make the best product in the world.

Action plan

3. Don't expect your new product to rocket to the top of the charts. Be persistent and continue to improve and develop it over the course of weeks and months.

Action plan

The market is saturated and segmentation will continue.

Summary

The market is saturated and segmentation will continue.

It's very important that your company chooses the right niche.

Summary

The market is saturated and segmentation will continue.

It's very important that your company chooses the right niche.

Don't worry if it seems your niche is too narrow.

Summary

It's time to focus!