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The Network as The Platform (for The Dynamic Networked Organization)

© 2010 Cisco. All rights reserved. Cisco Confidential Presentation_ID 2

John Chambers,

Chairman and CEO, Cisco

“Cisco’s strategy is based on catching market transitions—the market transitions that affect our customers. With the proliferation of video and collaborative Web 2.0 technologies, the network continues to evolve from the plumbing of the Internet—providing connectivity—to the platform that will change the way we work, live, play and learn.”


2010

Will Own

of BUSINESSES 20% NO IT ASSETS

2012

Technology Transforms Operating Models

Source: Gartner


2010

Will Use

of ENTERPRISES 70% The enterprise-class

CLOUD

technology

2012


Source: CIO Magazine


2012

Will Be Pursuing

of ENTERPRISES 78% a PRIVATE

CLOUD

strategy

2014


Source: Gartner


Devices Connected to the Network,

ONE TRILLION There Will Be

up from 35 BILLION in 2010

2013

Driven by the Explosion of People and Devices on the Network…

Source: Cisco IBSG


Mobile-Connected devices

10.3 BILLION There Will Be

for 7.3 BILLION people

2016

Driven by the Explosion of People and Devices on the Network…

Source: Cisco IBSG


2012

Will

VIDEO QUADRUPLE

all IP traffic

2014

Immersive collaboration and pervasive video for the post-PC era

Source: Cisco VNI Study


2012

Will Be

Of the World’s Mobile Traffic 70%

VIDEO

2016

Immersive collaboration and pervasive video for the post-PC era

Source: Cisco VNI Study


1990+

Connectivity

New Era of Engagement

2000+

Inclusion

2010+

Era of Engagement

Connectivity

eCommerce (b2b, b2c)

Consumerization of IT

Social Media

Immersive Communication Technologies—Video and Mobility

Cloud/Virtualized Technologies

BYOD/Secure Systems Intelligence

Transforming Transactions Transforming Interactions Transforming Organizations

Self-Service for Productivity

Changed Behavior but Difficult to Leverage

Active Engagement for Business Advantage


More Demanding Environment for Business

Rising Expectations

Consumers/Staff Want the

Same On-demand, Authentic

Experiences They Are Used to in

Their Personal Lives

37% of Workers…Use Non-IT Supported Technologies at Work

Market Velocity and Volatility

New Competitors, New Business

Models, Accelerated Business

Processes, etc.

30% Decrease…in Product

Development Time-to-Market…

Financial Pressures

Innovation Everywhere

Innovation Can Come from

ANYone, ANYwhere, and

at ANYtime

>50% of Product Innovation Comes from Customers, Suppliers and Partners at P&G…

<2% of 2500 Large Global

Companies…Showed Positive Value

Growth…

New Market Expectations Are

Creating Conflicting Growth-expense

Management Objectives


Winning in the New World

Employees

Sales

Support

Customer

Vendor

Exchange Partner Products Supplier

Engineering

Innovate Together for a Sustainable Business Advantage Engaging Customers, Employees and Partners in New Ways

Enabled by a Collaborative Culture, Processes and Technology

The Dynamic Networked Organization


3–5 Year Goals Cisco Strategy FY ’11 Initiatives

Intelligent

Information Network

3-5 Year

Goals Initiatives

Business

Architecture

Technology

Architecture


network the

as the

platform

Mobility

Data

Vid

eo

Vo

ice

Data

Mobility Voice

Video

Enterprise Service

Provider Small Commercial Consumer

Information

Freedom Communications

Entertainment

Public

Sector

One Seamless, Transparent Customer Experience


Engage customers, employees and partners in new ways to:

Enable Rich Interactions Across the Value Chain to Unleash Innovation AND Efficiencies

Deliver IT Services More Dynamically to Lower Cost AND Improve Business Agility

Share Information with Anyone, Anywhere, Anytime Securely AND Reliably


Collaboration

Data Center/ Virtualization

Borderless Networks

Unleashing Talent Through Collaboration Tools

Rapid Repeatable Provisioning and Service Portability Through Virtualization

Anyone, Anywhere, Anything, Anytime

Flexibly Enabled, Rich Interactions

Intercompany Collaboration With Controls

Proactively and Quickly Deliver New Services While Lowering TCO of New Infrastructure

Secure, Hybrid Premise and Cloud Deployment Models With Reduced Risk

Borderless Experience Customized to Your Needs

Securely, Reliably, Seamlessly

Personalized AND Pervasive Agile AND Efficient Open AND Controlled

Enable the AND With Cisco’s Technology Architectures


Results: Sustainable Business Advantage

Compelling Experiences Operational Excellence Innovation-

Driven Growth

Unlock New Models

Improve Scale, Speed, Cost of

Innovation

Mitigate Risks

Custom Service Delivery Models

Connect Anyone in Any Workspace

Environment

Lower CAPEX/ OPEX

Productive, Consistent Interactions

Better, Faster Skills Transfer

Optimal Decision Making and

Outcomes


Why Cisco? Delivering Sustainable Business Advantage

Industry-Leading

Partnerships

World Class

Services

Architectural

Approach


Begin the DNO Journey with Cisco and our Partners

Envision IT Architecture

Align Business and IT Strategy

Optimize Infrastructure

Improve Operational Efficiency

Implement Architectures

Drive Business Innovation

Enable Solutions

Leverage Network for Business Outcomes

Average Reduction in IT Costs

with Optimized Network

Infrastructure

20% Three-Year Growth Higher Than

Peers When Using IT to

Transform Business

35%

Source: Cisco Services, Bain & Co

Thank you.