patterns of talk on twitter during the queensland3
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Frances Shaw Univers i ty o f New South Wales
& Univers i ty o f Sydneyfrances .shaw@sydney.edu .au
Jean Burgess , Axe l Bruns
ARC Centre o f Exce l lence for Creat i ve Industr ies and Innovat ion
Queens land Univers i ty o f Technologyje .burgess@qut .edu .au | a .bruns@qut .edu .au
Http : / /Mappingonl inepubl ics .Net /
Patterns of talk on Twitter during the Queensland floods
Crisis Communication Research at the CCI
o ARC Centre of Excellence for Creative Industries & Innovation
o Project: Media Ecologies & Methodological Innovation
o New methods to understand the changing media environment;
o Role of social media, especially Twitter
o Focus on Crisis Communication e.g. #qldfloods
o Partnerships with government, media orgs
http://cci.edu.au/floodsreport.pdf
Image source: ABC News
#qldfloods study
Data sets
#Qldfl oodsAnalysed every 20 t h tweet from the
overal l sample
@QPSMediaQueensland pol ice service media
divis ion twitter account
Captured tweets directed to, retweeted from or referring to @QPSMedia
Twitter and the Queensland Floods: #qldfloods tweets
10 Jan. 2011 11 Jan. 2011 12 Jan. 2011 13 Jan. 201114 Jan. 2011 15 Jan. 2011
Categories and the coding process
Information Advice / Instructions Situational Information Requests for information (Crowd-sourcing)
Media Sharing News media updates Multimedia
Help & Fundraising Help Fundraising
Direct Experience Personal narrative and eyewitness reports
Reactions & Discussion Adjunctive discussion Personal reaction Thanks / praise and gratitude Support Meta-analysis
Content Patterns: #qldfloods vs. @QPSMedia
What Do Users Tweet About during a Crisis? @QPSMedia
What Do Users Tweet About during a Crisis? #qldfloods
Discussion and Reaction
Reactions & Discussion Adjunctive
discussion Personal reaction Thanks / praise and
gratitude Support Meta-analysis
Evaluating politicians Framing the flood levy
um... how about we deal with the crisis at hand... and the budget later... #qldfloods #gillardpresser
I have a feeling Kevin Rudd would be more human in face of the #qldfloods than Gillard is
Abbott's on the scene. NOW it's a disaster. #qldfloods
RT @julieposetti: Dear Labor Party: groom Qld Premier Anna Bligh for a Canberra career. Stat.
watching @KRuddMP walk around his electorate on #ABCNews24 helping out is brilliant. "No stuffing around." #QldFloods
Happy to pay a levy for flood victims and the reconstruction. That's what tax is for - supporting fellow Australians. #qldfloods #vicfloods
Julia Gillard's Flood Levy will be for Government Costs NOT private individuals flood losses !! #qldfloods #vicfloods
I'm an Australian and I support a levy for #qldfloods and #vicfloods. No budget cuts! Don't turn Australia into the UK!
Appalling selfish. @Correllio: “We've already paid a flood levy. It's called charity” #auspol #qldfloods #vicfloods
Adjunctive Discussion
Thanks and gratitude
Twitter Crisis management
This sounds stupid but it kind of feels important to be on Twitter today. #qldfloods
the twitter feed #qldfloods is almost as fast as the rising waters #twitterstorm
I feel like a RT bot today but please understand it's for the #QldFloods.
#qldfloods = Twitter at its best
Noticing social media sites are doing a much better job of dispersing info in a crisis than traditional media outlets #qldfloods
If you want to get the real info about #qldfloods check in with @QPSmedia. Pls don't RT something unless you've checked it's true.
Twitter and facebook are making such a difference during the #qldfloods
Meta-analysis – social media in a crisis
Messages of support and concern
Thoughts and prayers going out to all affected by #qldfloods. Please stay safe.
72 missing in #Qldfloods #PRAY for those families
hope everyone who is making their way home stays safe #qldfloods #thebigwet
The rain has stopped here for now. Let's hope it stops for the people of Queensland #qldfloods
#qldfloods Our hearts go out to those waiting on news of loved ones & our deepest condolences for families where tragedy has already struck
Support
Support
Narrating the crisis Clean up and recovery
Maybe I ought to have something in my pantry. #qldfloods #theroad #apocalypseOMG #stockthelarder
Considering whether I should panic buy bottles of water crosswords and baked beans? #Qldfloods
Tonight I will wear pj's to bed just incase I get a knock on the door and have to evacuate! #notetoself #mustwearpants #qldfloods
Just got a phone call from friends. They are going down to the RNA Showgrounds to volunteer. We are going to help out as well #qldfloods
Saw houses affected by the floods today. Ppl's furniture covered in sludge. #qldfloods #sad
Goodnight twitterverse this is one tired chicken its been hard work helping #qldfloods today need sleep so I can do it all again tomorrow!
Personal Narrative and Experience
Personal safety reporting
@truenorthyoga Thanks!! I'm home and dry. House is quite high but my suburb is already flooding #brisfloods #qldfloods
Thanks for all the thoughts guys! I think we'll be ok! Our house will be ok I believe as we are a fair way from the back fence! #qldfloods
Personal Narrative and Experience
Social media as crisis platform
Sense-making and negotiating the crisis
Ad-hoc crisis communities
Chaotic strategies (Goolsby 2010)
Distributed conversation
Collective response (Hermida 2010)
Sense-making practices (Liu 2009)
Collective memory negotiation (Liu 2009; Robinson 2009)
Key concepts
Digital convergence Amplification
Relates to the concept of “convergence behaviour” from crisis informatics – extended to social media.
Retweeting situational information
Sense of involvement and participation
Key concepts
Intersections?
http://mappingonlinepublics.net/
@snurb_dot_info@jeanburgess@_stephenh@drtnit ins
@timhighfi eld@cdtavij it
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