patricia glover_four case studies_112013

Brand Case Studies.Patricia Glover.

AltaMed

Account supervision; client services; brand strategy, design development & management; environmental and print design; project management

Brand Development & Management

Four Case Studies.

Harbor View Hotel

Account supervision; brand strategy, creative direction and designof identities, amenities, print collateral, marketing, interactive,

Apple

Account supervision; creative direction, brand strategy, store-in-storeretail development & management, environmental and retail design,

food & beverage, advertising, signage; project management

project, fabrication and installation management

Westfield Galleria at Roseville

Account supervision, creative and project direction, signage and wayfinding design, fabrication and installation management

After 30 years, AltaMed, one of the largest healthcare

providers in the greater Los Angeles area reignited their

brand. The foundation of the new scope was a strategy

based on inclusion, healthy choices, regional heritage

and care of our neediest. A new identity with application

to customer and community touchpoints was developed.

Work done in association with Landkamer Partners

AltaMed: Quality Healthcare for All.

Account Management, Client Services and Project Management of Bilingual Website

Client Services and Project Management; Design of Select Program Collateral

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Design of Clinic Signage & Banners; Staff Badge

Design of Transit Shelter Graphics; Transport Vehicle Fleet

Work done in association with CKS Partners, marchFirst and Apple

A short visual history chronicles the retail

transformation of the Apple brick and mortar

experience. Initially tucked away within chaotic,

third party resellers, the shop-in-shops featured

custom fixturing and simple environmental design.

After two and a half years of development, Apple

launched the first proprietary, iconic Apple Store,

where product was the hero, which reinforced evolving

lifestyles. Continuously evaluating the customer’s

experience was the bedrock of Apple’s success.

Transforming the Apple Channel into the Apple Store.

Retail Development, Creative Direction, Account Supervision for Shop-in-Shop Fixturing & Graphics

Retail Development, Creative Direction, Account Supervision for CompUSA NYC Shop-in-Shop

Retail Development, Creative Direction, Account Supervision for CompUSA San Francisco Shop-in-Shop

Initial Strategy and Design Development; Account Management for Delivery of Apple Store Graphic Elements

Initial Strategy and Design Development; Account Management for Delivery of Apple Store Graphic Elements

A few projects targeted at different audiences,

illustrating the early stages of a brand refresh.

The refresh included a new palette, graphic

elements, photography style and copy direction.

This scope shows ebooks directed at government

security firms, print and online marketing collateral

and custom brand messaging developed for

professionals attending events.

Work done in association with Neustar

Neustar: Rebranding Internet Marketing

Account and Creative Supervision; Design of Selective Resort, Restaurants, Spa & Programs Identites

Account and Creative Supervision of Various Restaurant Menus

Account and Creative Supervision of Hotel Marketing, In-Room Amenities, Launch Advertising

Account and Creative Supervision of Hotel and Restaurant Signage; Fractionalized Real Estate Marketing

Account and Creative Supervision of Fractionalized Real Estate Marketing & Interactive Marketing

A 400,000 square foot renovation required a new brand

facelift to one of Westfield’s premium shopping centers.

The result was an innovative signage and wayfinding program based on abstract sculptural rose petal forms.

Executed on site monoliths, public art, interior and exterior

signage, and garage identification.

Work done in association with Square Peg Design

The Galleria at Roseville: premium retail renovation

Account & Creative Direction, Design, Project Manangement, Fabrication and Installation Management

Entrance

Galleria at Roseville

Galleria at Roseville

Account & Creative Direction, Design, Project Manangement, Fabrication and Installation Management

Interior Sign Program

Site Entry

Promenade Monument

Site Monument

Account & Creative Direction, Design, Project Manangement, Fabrication and Installation Management

Promenade DirectionalFood Court Entry

Promenade Garage

Interior Sign Program

Account & Creative Direction, Design, Project Manangement, Fabrication and Installation Management

Account & Creative Direction, Design, Project Manangement, Fabrication and Installation Management

Garages

Vehicular Directional