paso roadshow - scott mccormick

In Your Tasting Room

Sell More Wine

But  What  About  Why?  

Actionable Items

1. Empower your staff 2. Understand the permission ladder 3. Provide a unified experience

1. Empower your Staff

Actionable Items

1. Empower your staff 2. Understand the permission ladder 3. Provide a unified experience

2.Understand the Permission Ladder

Active outreach and networking plan

Visitor  

Print collateral

Visitor  

Customers are our Friends

Visitor  

Drive the right traffic

Visitor  

Ask for the sale

1st  2me  buyer  

Know when to throw in the towel… But don’t give up too quickly

1st  2me  buyer  

1st  2me  buyer  

Staff

1st  2me  buyer  

0

5

10

15

20

25

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

1st  2me  buyer  

Understand the Permission Ladder

Repeat  Customer  

Club  Member  

The Dating Relationship

Club  Member  

Make it Appealing

Actionable Items

1. Empower your staff 2. Understand the permission ladder 3. Provide a unified experience

Think of the customer experience

You don’t always get what you want!

Secret Shop

Actionable Items

1. Empower your staff 2. Understand the permission ladder 3. Provide a unified experience

Sell More Wine

sales@vin65.com

Sell More Wine

Hello My Name is

Scott McCormick

Monitor social media

The danger of reliance on ROI

4Select as POS that’s customer focused

Use your POS as a tool in your tasting room

Sell More Wine