parle golden arcs - packaging pitch by and then
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PRESENTATION
http://www.andthen.co.in/
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Golden ArcsBranding and packaging design strategy presentation
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
OBJECTIVERe-brand GOLDEN ARCS, to establish it as a premium snack option. Introduce a wholesome, exotic, affordable snacking experience to Indian masses.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
REASON TO BELIEVE> BAKED TO GOLDEN PERFECTION
> FILLED WITH REAL FRUITS AND CHOCOLATE
> HYGIENIC - UNTOUCHED BY HUMAN HANDS
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
BRAND ATTRIBUTESEXOTIC
ASPIRATIONAL
WHOLESOME
GUILT-FREE
HYGIENIC
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
CONCEPT - A2CELEBRATION IN EVERY BITE
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
CONCEPT - A1CELEBRATION IN EVERY BITE
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
CONCEPT - B1GOODNESS INSIDE
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
CONCEPT - B2GOODNESS INSIDE
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
CONCEPT - CFILLED WITH GOODNESS
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
RECAP
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
© All copyrights reserved with And Then Digital Ars Pvt. Ltd.
Friday 4 July 2014
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