parc newslog profile

Your research partner

Pan Arab Research Center

Introduction

Full service research agency

Founded in 1976

450 Full-time Staff

Presence in all Arabian and Levant Markets

Provider of Media & Monitoring Data in the region

Specializes in Consumer & Diagnostic Research

Pan Arab Research Center (PARC)A Regional Business Partner

Regional Headquarters – Dubai

Offices in Kuwait, Saudi Arabia, Oman, Bahrain, Qatar, Lebanon, Egypt, Jordan

Associations in Morocco, Tunisia, Algeria, Syria, Iraq, Yemen, Iran and Turkey

Public Opinion

Specialist in Public Opinion Polling – Investigation & Tracking

Member of Gallup In Depth Understanding of Dynamics of

Public Views of Citizens in Arab & Islamic World

Corporate Social Responsibility Public Policy Social Topics World Issues Other Issues of Immediate Concern

PARC’s Poll Results featured in Prominent International Newswire, Broadcasts and Newspapers

Media Monitoring Services

Evolving Towards a Comprehensive Research Service in Public Opinion, Monitoring, Tracking & Analysis

Regional Coverage in Market Operations

Exhaustive – 1600+ Media Vehicles

Thorough Article Coding, Multi-Stage Classification and Other Value Added (Topics, Keywords, Authors, Source, etc.)

Universal Access – Web Portal

Dependable – Email Alerts

Innovative – System of Reporting and Analysis Online

Versatile – Reporting on Clients’ Request

Attentive – Training and Technical Support

In today's competitive market, you need to keep up-to-date with your competitors' new strategies, new product / services launches and latest activity.

We believe that you, the busy executives, officers of multinational companies, as well as senior managers, have lack of time at your disposal to go through the escalating media coverage on subjects pertaining to your interests.

You need to stay ahead of your competition, but with such a vast coverage of media in the world and time constraints; it seems like an uphill task.

Media Monitoring: Newslog©

Newslog is the solution!

Newslog provides you with a simple and effective solution. We deliver the news and information you need to read.

Our media monitoring service is perfect for any company that needs to track the latest information and commentary. Or a corporate that needs timely market intelligence on its competitors, industry or products.

Media Monitoring: Newslog©

Proposed System Configuration

Web Server – Unlimited Users, Anywhere, Anytime

Resident Central Server – Independence & Security

Local User System – Customized Analysis & Reviews

All three Components are Designed to Function in Harmony, Collaboration and Transparency

Web Service

All Coverage Directly Uploaded from Different Markets on Central Web Server.

Alerts on Relevant Subjects sent to Corresponding Client Users. Different Users may be classified to receive

different topics, news alerts

Automatic Data Storage on a Central Resident Server

Real Time Analysis and Reporting Online

Resident Central Server

Automatic Data Warehousing Scanned Images of Articles Data Corresponding to Article Characteristics Articles Converted into Text Format TV/Radio Programs Transcribed in Original

Language stored in Text Format

Availability of Search and Analysis Tools even in Offline Mode Perform Search by Keyword, Expressions, Sentences

or Fragments of Words

Infrastructure for Service

BAGHDAD DUBAI CAIRO AMMAN

WEB SERVER

KUWAIT CITY JADDEH MUSCAT DOHA

BEIRUT MANAMA

PR & COMMUNICATIONCOORDINATOR AVME

Data Collection &

Capture

Client Head C

Client Head A

Client Head B

Client Head D

Account Management Team (Analysts)

Client Department Heads

In House – Local User Role

Analyst Receives Daily Alerts & has Access to Online Service Generates Reports with Variables Weighted Internally

System Administrator Receives and Classifies Documents based on Internal

Structure Oversees Distribution of Information to pre-specified

list of Users Flag Articles for Subsequent Tracking

Internal Team Trained and Equipped to Generate Daily, Weekly,

Monthly and/or Quarterly Reports for Specified Users

Real Time Analysis & Reporting On The Web

Search and View Articles by Topic, Media Title & Other Key Factors

Save Specific Articles in Designated Local Folder

Print Articles with Media Details

Email Articles

Export to PDF or Excel Format

Archive Overall Coverage

Compile a Detailed List of Coverage sorted by Different Factors (Topic, Date, Media Title, Tone, etc.)

Real Time Analysis & Reporting On The Web

Generate Analysis and Reports Frequency Space Equivalent Media Value Estimated GRP Delivery Estimated Reach Obtained Estimated Coverage

Tone of Voice Favorability based on Preset Attributes Determined by

Client

Real Time Analysis & Reporting On The Web

Share of Voice Measures Absolute, Unweighted Weighted by Tone and GRP Delivery

Classification & Key Parameters Media Typology (Genre, Typology & Sub Set) Context Typology (Editorial Segment or Chapter

Typology & Title) Locational Coordinates Size Details (Text, Photo, Illustration Size) Information Sources Authors & Analysts

Real Time Analysis & Reporting On The Web

Tendency (To be Determined with Client)

Media Inclination Author & Analyst Inclination

Conversion into Text

Scanned Articles are Converted into Text with High Degree of Efficiency

Text Conversion Enables Text Search Functions on Keywords, Words, Topics, etc. with Significant Customization Possibilities

Media Coverage

Domestic Markets

Local and National Newspapers Weekly, Monthly and Seasonal Magazines Select TV Channels Monitored Select Radio Stations Monitored (To be Agreed with

Client)

Note: Due to limited geographic coverage by FM Bands careful assessment of Radio Broadcast is required

Media Coverage

Regional Span of Coverage

GCC Levant Pan Arab

Pan Arab Media – Majority of Coverage Aimed at the Arab World irrespective of Media Ownership

Monitored Media by Typology

Typology Magazine Newspaper Television Total

Administration And Management 3     3

Advertising And Marketing 8 10   18

Advertising Free Publication 2 17   19

Children And Teenagers 27   4 31

Computers And Telecom 51 2   53

Construction And Transport 17 1   18

Cooking And Eating 6     6

Defence Army And Police 5     5

Economy And Business 82 12   94

Family And Women 93 2   95

Fashion Jewellery And Watches 22     22

General Interest 219 64 56 339

Health And Fitness 20     20

Hobbies (Photography, Comics & Caricatures) 2   1 3

Monitored Media by Typology

Typology Magazine Newspaper Television Total

Home Decoration 19     19

Leisure And Lifestyle 21     21

Literature And Arts 12     12

Men 12     12

Movies And Star News 19 7 15 40

Music Entertainment 19   8 28

News And Socio Political 58 158 9 225

Oil And Gas 5     5

Radio And TV Guide 11     11

Religion 3 3 1 6

Sciences And Geography 6     6

Social Mondanities 22 25   47

Sports 34 27 18 61

Trade And Industry 7 1   8

Travel And Tourism 28     28

Automotive & Other Vehicles 37 2   39

Total 870 331 112 1,313

Monitoring Markets

GCC LEVANT PAN ARABSaudi Arabia Egypt Pan Arab Media

Kuwait Lebanon Pan Arasian Media

UAE Jordan

Bahrain Syria

Qatar

Oman

Iraq

Expected Coverage (Sample)

Country Estimated No. of Articles

UAE 338

KSA 39

Kuwait 157

Bahrain 59

Oman 1

Qatar 51

Egypt 106

Lebanon 54

Jordan 18

Syria 55

Pan Arab Media 183

Total 1,133

Data Classification & Coding

Careful Screening and Coding Based on Client’s Specifications

Article Title, Structure (To be confirmed with Client) and Graphics/Photo with Other Media Details

Summary in English

Database to allow Archiving, Searching and Conducting Analysis on Coverage Data as per Path Required by Client

Delivery System & Documents

Print

Daily Email Alerts – Headlines, English Summaries and Link to Scanned Image of Articles First – 9:30 am Second – 11:00 am Third – 3:00 pm

Weekly Headlines Summarizing Most Important Local, Regional and International News (Relevant to Client)

Delivery System & Documents

Bi-Monthly Dispatch

Original Article copies mounted and Digital version on CD

Listing of All Coverage Coverage Details (Including English Summaries for

Arabic Coverage)

Delivery System & Documents

TV Reports Daily Update of Contents of TV Auto-Related Shows

on Predetermined TV Stations Daily Details – TV Station, Date, Time(s) of Airing,

Duration Digital Copy of Program in MPEG1 Format Delivered

One Working Day After Airing Share of Voice and Tonality of GM Brands and

Competitors

Delivery System & Documents

TV/Radio (Optional)

Any Coverage during Main News Bulletins News Monitoring by Key Day Parts or Program Typologies Daily Details – TV Station/Channel, Date, Time(s) of Airing,

Duration Monitored Clips with Physical Properties and Broadcast

Details on DVD on Monthly Basis

Delivery System & Documents

TV - News Monitoring Reports (Optional)

Full Transcript of News Segment in Original Language; English Translation

Digital Copy of Program Story Board Summary of Program

MANAGE Your Reputation Effectively

Diagnose: The GRI identifies the elements of your corporate image to help you improve your global reputation.

Follow: Tracking your reputation lets you take strategic steps necessary to control the impact of media coverage on present and potential stakeholders.

Compare: A good reputation is based on your presence in the industry. A benchmark encapsulates industry standards.

React: React more effectively in a crisis, manage your capital better, employ your human resources more efficiently.

WHY is the GRI so Unique?

Provides measures for more than 20 countries.

Evaluates your reputation’s trend – is it improving or deteriorating?

Gives a benchmark for your organization compared to competitors and other global brands (US benchmark).

Is an integrated approach combining media analysis (what people are saying about you) and survey research (what people think of you).

Lets you take action to improve your reputation.

Visibility(commercial and social)

Credibility(commercial and social)

From a media

viewpoint

From a client/partner

viewpoint

Favorability Favorability in the in the mediamedia

AppreciatioAppreciationn

Reputation Index

Volume of Volume of clippingsclippings

AwarenessAwareness

Global Reputation Index (GRI)

Weekly Favorability Weekly Favorability RatingRating

Total Volume of Articles: 1430 Overall favorability rating: 54

11 Aug-02Rating: 61

26 May-02Rating: 45

Weekly Volume of Weekly Volume of ArticlesArticles

Total Volume of Articles: 1430 Overall favorability rating: 54

Total Volume of Articles: 1430 Overall favorability rating: 54

Store “X” Vs. RetailStore “X” Vs. Retail

Awareness

84%

11%5%

Yes No Refused

Do you know or have you ever heard of Store “X”?

General Appreciation

1%

37%

33%

29%

DNK

9 - 10

7 - 8

1 - 6

On a scale of 1-10, where 1 is a very negative opinion and 10 is a very positive opinion, what is your opinion of Store “X”?

Sense of attachment / Closeness to the Company

3%

36%

30%

31%

DNK

9 - 10

7 - 8

1 - 6

On a scale of 1-10, where 1 is you dislike completely and 10 is you like very much, how much do you like Store “X”?

Sense of attachment / Closeness to the Company

On a scale of 1-10, where 1 is you totally disagree and 10 is you totally agree, how much do you do you agree with the following statements?

6,9

5,4

Store “X” is a good company to work for

Store “X” is a store for someone like me

Reputation Determinants Commercial

On a scale of 1-10, where 1 is you totally disagree and 10 is you totally agree, how much do you do you agree with the following statements?

8,0

7,7

7,2

7,3

Clients' needs

Good service

Innovative

Dynamic

Reputation Determinants Commercial

On a scale of 1-10, where 1 is you totally disagree and 10 is you totally agree, how much do you do you agree with the following statements?

8,4

6,5

7,4

6,8

7,8

7,2contributes to society's well-

being

Well-established

transparent

Socially involved

takes good care of its employees

Close to the public

Reputation Index

Reputation Index of Store X 

6.0

Reputation Index of Store X 

6.0

Volume of clipping

1430

Awareness

84%

Favorability in the

media

5.4 / 100

Appreciation

6.4

Media Performance Client Performance

Visibility

Credibility

Classification of Major US Companies According to their Reputation Index

3.73.9

4.14.64.6

4.85.1

5.35.55.5

6.0

0.0 2.0 4.0 6.0 8.0

Co

mp

an

ies

Reputation Index

Wal-Mart Stores

General Electric

IBM

General Motors

Ford Motors

Communications AT&T

Verizon

Chevron Texaco

Exxon Mobil

Philip Morris

Citigroup

Reputation Index

Thank You