parc newslog profile
DESCRIPTION
One of the Premier Services from PARC for PR & Media monitoring of One\'s Own Company and its Competitiors!TRANSCRIPT
Your research partner
Pan Arab Research Center
Introduction
Full service research agency
Founded in 1976
450 Full-time Staff
Presence in all Arabian and Levant Markets
Provider of Media & Monitoring Data in the region
Specializes in Consumer & Diagnostic Research
Pan Arab Research Center (PARC)A Regional Business Partner
Regional Headquarters – Dubai
Offices in Kuwait, Saudi Arabia, Oman, Bahrain, Qatar, Lebanon, Egypt, Jordan
Associations in Morocco, Tunisia, Algeria, Syria, Iraq, Yemen, Iran and Turkey
Public Opinion
Specialist in Public Opinion Polling – Investigation & Tracking
Member of Gallup In Depth Understanding of Dynamics of
Public Views of Citizens in Arab & Islamic World
Corporate Social Responsibility Public Policy Social Topics World Issues Other Issues of Immediate Concern
PARC’s Poll Results featured in Prominent International Newswire, Broadcasts and Newspapers
Media Monitoring Services
Evolving Towards a Comprehensive Research Service in Public Opinion, Monitoring, Tracking & Analysis
Regional Coverage in Market Operations
Exhaustive – 1600+ Media Vehicles
Thorough Article Coding, Multi-Stage Classification and Other Value Added (Topics, Keywords, Authors, Source, etc.)
Universal Access – Web Portal
Dependable – Email Alerts
Innovative – System of Reporting and Analysis Online
Versatile – Reporting on Clients’ Request
Attentive – Training and Technical Support
In today's competitive market, you need to keep up-to-date with your competitors' new strategies, new product / services launches and latest activity.
We believe that you, the busy executives, officers of multinational companies, as well as senior managers, have lack of time at your disposal to go through the escalating media coverage on subjects pertaining to your interests.
You need to stay ahead of your competition, but with such a vast coverage of media in the world and time constraints; it seems like an uphill task.
Media Monitoring: Newslog©
Newslog is the solution!
Newslog provides you with a simple and effective solution. We deliver the news and information you need to read.
Our media monitoring service is perfect for any company that needs to track the latest information and commentary. Or a corporate that needs timely market intelligence on its competitors, industry or products.
Media Monitoring: Newslog©
Proposed System Configuration
Web Server – Unlimited Users, Anywhere, Anytime
Resident Central Server – Independence & Security
Local User System – Customized Analysis & Reviews
All three Components are Designed to Function in Harmony, Collaboration and Transparency
Web Service
All Coverage Directly Uploaded from Different Markets on Central Web Server.
Alerts on Relevant Subjects sent to Corresponding Client Users. Different Users may be classified to receive
different topics, news alerts
Automatic Data Storage on a Central Resident Server
Real Time Analysis and Reporting Online
Resident Central Server
Automatic Data Warehousing Scanned Images of Articles Data Corresponding to Article Characteristics Articles Converted into Text Format TV/Radio Programs Transcribed in Original
Language stored in Text Format
Availability of Search and Analysis Tools even in Offline Mode Perform Search by Keyword, Expressions, Sentences
or Fragments of Words
Infrastructure for Service
BAGHDAD DUBAI CAIRO AMMAN
WEB SERVER
KUWAIT CITY JADDEH MUSCAT DOHA
BEIRUT MANAMA
PR & COMMUNICATIONCOORDINATOR AVME
Data Collection &
Capture
Client Head C
Client Head A
Client Head B
Client Head D
Account Management Team (Analysts)
Client Department Heads
In House – Local User Role
Analyst Receives Daily Alerts & has Access to Online Service Generates Reports with Variables Weighted Internally
System Administrator Receives and Classifies Documents based on Internal
Structure Oversees Distribution of Information to pre-specified
list of Users Flag Articles for Subsequent Tracking
Internal Team Trained and Equipped to Generate Daily, Weekly,
Monthly and/or Quarterly Reports for Specified Users
Real Time Analysis & Reporting On The Web
Search and View Articles by Topic, Media Title & Other Key Factors
Save Specific Articles in Designated Local Folder
Print Articles with Media Details
Email Articles
Export to PDF or Excel Format
Archive Overall Coverage
Compile a Detailed List of Coverage sorted by Different Factors (Topic, Date, Media Title, Tone, etc.)
Real Time Analysis & Reporting On The Web
Generate Analysis and Reports Frequency Space Equivalent Media Value Estimated GRP Delivery Estimated Reach Obtained Estimated Coverage
Tone of Voice Favorability based on Preset Attributes Determined by
Client
Real Time Analysis & Reporting On The Web
Share of Voice Measures Absolute, Unweighted Weighted by Tone and GRP Delivery
Classification & Key Parameters Media Typology (Genre, Typology & Sub Set) Context Typology (Editorial Segment or Chapter
Typology & Title) Locational Coordinates Size Details (Text, Photo, Illustration Size) Information Sources Authors & Analysts
Real Time Analysis & Reporting On The Web
Tendency (To be Determined with Client)
Media Inclination Author & Analyst Inclination
Conversion into Text
Scanned Articles are Converted into Text with High Degree of Efficiency
Text Conversion Enables Text Search Functions on Keywords, Words, Topics, etc. with Significant Customization Possibilities
Media Coverage
Domestic Markets
Local and National Newspapers Weekly, Monthly and Seasonal Magazines Select TV Channels Monitored Select Radio Stations Monitored (To be Agreed with
Client)
Note: Due to limited geographic coverage by FM Bands careful assessment of Radio Broadcast is required
Media Coverage
Regional Span of Coverage
GCC Levant Pan Arab
Pan Arab Media – Majority of Coverage Aimed at the Arab World irrespective of Media Ownership
Monitored Media by Typology
Typology Magazine Newspaper Television Total
Administration And Management 3 3
Advertising And Marketing 8 10 18
Advertising Free Publication 2 17 19
Children And Teenagers 27 4 31
Computers And Telecom 51 2 53
Construction And Transport 17 1 18
Cooking And Eating 6 6
Defence Army And Police 5 5
Economy And Business 82 12 94
Family And Women 93 2 95
Fashion Jewellery And Watches 22 22
General Interest 219 64 56 339
Health And Fitness 20 20
Hobbies (Photography, Comics & Caricatures) 2 1 3
Monitored Media by Typology
Typology Magazine Newspaper Television Total
Home Decoration 19 19
Leisure And Lifestyle 21 21
Literature And Arts 12 12
Men 12 12
Movies And Star News 19 7 15 40
Music Entertainment 19 8 28
News And Socio Political 58 158 9 225
Oil And Gas 5 5
Radio And TV Guide 11 11
Religion 3 3 1 6
Sciences And Geography 6 6
Social Mondanities 22 25 47
Sports 34 27 18 61
Trade And Industry 7 1 8
Travel And Tourism 28 28
Automotive & Other Vehicles 37 2 39
Total 870 331 112 1,313
Monitoring Markets
GCC LEVANT PAN ARABSaudi Arabia Egypt Pan Arab Media
Kuwait Lebanon Pan Arasian Media
UAE Jordan
Bahrain Syria
Qatar
Oman
Iraq
Expected Coverage (Sample)
Country Estimated No. of Articles
UAE 338
KSA 39
Kuwait 157
Bahrain 59
Oman 1
Qatar 51
Egypt 106
Lebanon 54
Jordan 18
Syria 55
Pan Arab Media 183
Total 1,133
Data Classification & Coding
Careful Screening and Coding Based on Client’s Specifications
Article Title, Structure (To be confirmed with Client) and Graphics/Photo with Other Media Details
Summary in English
Database to allow Archiving, Searching and Conducting Analysis on Coverage Data as per Path Required by Client
Delivery System & Documents
Daily Email Alerts – Headlines, English Summaries and Link to Scanned Image of Articles First – 9:30 am Second – 11:00 am Third – 3:00 pm
Weekly Headlines Summarizing Most Important Local, Regional and International News (Relevant to Client)
Delivery System & Documents
Bi-Monthly Dispatch
Original Article copies mounted and Digital version on CD
Listing of All Coverage Coverage Details (Including English Summaries for
Arabic Coverage)
Delivery System & Documents
TV Reports Daily Update of Contents of TV Auto-Related Shows
on Predetermined TV Stations Daily Details – TV Station, Date, Time(s) of Airing,
Duration Digital Copy of Program in MPEG1 Format Delivered
One Working Day After Airing Share of Voice and Tonality of GM Brands and
Competitors
Delivery System & Documents
TV/Radio (Optional)
Any Coverage during Main News Bulletins News Monitoring by Key Day Parts or Program Typologies Daily Details – TV Station/Channel, Date, Time(s) of Airing,
Duration Monitored Clips with Physical Properties and Broadcast
Details on DVD on Monthly Basis
Delivery System & Documents
TV - News Monitoring Reports (Optional)
Full Transcript of News Segment in Original Language; English Translation
Digital Copy of Program Story Board Summary of Program
MANAGE Your Reputation Effectively
Diagnose: The GRI identifies the elements of your corporate image to help you improve your global reputation.
Follow: Tracking your reputation lets you take strategic steps necessary to control the impact of media coverage on present and potential stakeholders.
Compare: A good reputation is based on your presence in the industry. A benchmark encapsulates industry standards.
React: React more effectively in a crisis, manage your capital better, employ your human resources more efficiently.
WHY is the GRI so Unique?
Provides measures for more than 20 countries.
Evaluates your reputation’s trend – is it improving or deteriorating?
Gives a benchmark for your organization compared to competitors and other global brands (US benchmark).
Is an integrated approach combining media analysis (what people are saying about you) and survey research (what people think of you).
Lets you take action to improve your reputation.
Visibility(commercial and social)
Credibility(commercial and social)
From a media
viewpoint
From a client/partner
viewpoint
Favorability Favorability in the in the mediamedia
AppreciatioAppreciationn
Reputation Index
Volume of Volume of clippingsclippings
AwarenessAwareness
Global Reputation Index (GRI)
Weekly Favorability Weekly Favorability RatingRating
Total Volume of Articles: 1430 Overall favorability rating: 54
11 Aug-02Rating: 61
26 May-02Rating: 45
Weekly Volume of Weekly Volume of ArticlesArticles
Total Volume of Articles: 1430 Overall favorability rating: 54
Total Volume of Articles: 1430 Overall favorability rating: 54
Store “X” Vs. RetailStore “X” Vs. Retail
Awareness
84%
11%5%
Yes No Refused
Do you know or have you ever heard of Store “X”?
General Appreciation
1%
37%
33%
29%
DNK
9 - 10
7 - 8
1 - 6
On a scale of 1-10, where 1 is a very negative opinion and 10 is a very positive opinion, what is your opinion of Store “X”?
Sense of attachment / Closeness to the Company
3%
36%
30%
31%
DNK
9 - 10
7 - 8
1 - 6
On a scale of 1-10, where 1 is you dislike completely and 10 is you like very much, how much do you like Store “X”?
Sense of attachment / Closeness to the Company
On a scale of 1-10, where 1 is you totally disagree and 10 is you totally agree, how much do you do you agree with the following statements?
6,9
5,4
Store “X” is a good company to work for
Store “X” is a store for someone like me
Reputation Determinants Commercial
On a scale of 1-10, where 1 is you totally disagree and 10 is you totally agree, how much do you do you agree with the following statements?
8,0
7,7
7,2
7,3
Clients' needs
Good service
Innovative
Dynamic
Reputation Determinants Commercial
On a scale of 1-10, where 1 is you totally disagree and 10 is you totally agree, how much do you do you agree with the following statements?
8,4
6,5
7,4
6,8
7,8
7,2contributes to society's well-
being
Well-established
transparent
Socially involved
takes good care of its employees
Close to the public
Reputation Index
Reputation Index of Store X
6.0
Reputation Index of Store X
6.0
Volume of clipping
1430
Awareness
84%
Favorability in the
media
5.4 / 100
Appreciation
6.4
Media Performance Client Performance
Visibility
Credibility
Classification of Major US Companies According to their Reputation Index
3.73.9
4.14.64.6
4.85.1
5.35.55.5
6.0
0.0 2.0 4.0 6.0 8.0
Co
mp
an
ies
Reputation Index
Wal-Mart Stores
General Electric
IBM
General Motors
Ford Motors
Communications AT&T
Verizon
Chevron Texaco
Exxon Mobil
Philip Morris
Citigroup
Reputation Index
Thank You