panera bread goes global
Post on 05-Jul-2015
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Franchise of healthy and organic bakeries/cafés
Specialise in freshly made breads in store
Breakfast, lunch and dinner Sandwiches, soups, salads, gourmet coffee
Antibiotic free chicken, organic vegetables
Available for takeaway
Overview
http://www.youtube.com/watch?v=oDofsLTo8u4
Gap in the market –
no similar chain offering the same
fresh meal options: minimal competition
Similar tastes
Government grants –capital grants of up to €75000, employment
grants, feasibility grants
Why Panera should go international ?
Ireland is currently in a
recession
Prices are higher than fast-food
chains
Must open multiple locations due to franchise
regulations
Potential Negatives
Effective marketing to establish the brand
Compete through differentiation
Obtain local producers
Recommendations
Thank you for listening..
We will now take any questions…?
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