Franchise of healthy and organic bakeries/cafés

Specialise in freshly made breads in store

Breakfast, lunch and dinner Sandwiches, soups, salads, gourmet coffee

Antibiotic free chicken, organic vegetables

Available for takeaway

Overview

http://www.youtube.com/watch?v=oDofsLTo8u4

Gap in the market –

no similar chain offering the same

fresh meal options: minimal competition

Similar tastes

Government grants –capital grants of up to €75000, employment

grants, feasibility grants

Why Panera should go international ?

Ireland is currently in a

recession

Prices are higher than fast-food

chains

Must open multiple locations due to franchise

regulations

Potential Negatives

Effective marketing to establish the brand

Compete through differentiation

Obtain local producers

Recommendations

Thank you for listening..

We will now take any questions…?