pakistan 2013 - overview online mobile & social
Post on 28-Feb-2018
219 Views
Preview:
TRANSCRIPT
-
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
1/19
OVERVIEW: ONLINE, MOBILE, SOCIAL
PAKISTAN 2013June 2013Siim Teller
-
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
2/19
DID YOU KNOW
6 ,June 2003 I Pakistan Mobile Market Overview I Siim@ansr.io I @teller
internet users in
That there are 31 million
Pakistan? 15 million of them browse the web withtheir mobile phone.
mailto:Siim@ansr.iomailto:Siim@ansr.io -
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
3/19
June 2003 I Pakistan Mobile Market Overview I Siim@ansr.io I @teller
KEY STATS - PAKISTAN
POPULATION
INTERNET PENETRATION
MOBILE SUBSCRIBERS
INTERNET USERS
URBAN / RURAL
AVERAGE INCOME A YEAR
190 Milliong
31 Million 16%
36% / 64%
125 Million Less than $3000O
`
mailto:Siim@ansr.iomailto:Siim@ansr.io -
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
4/19
June 2003 I Pakistan Mobile Market Overview I Siim@ansr.io I @teller
POPULATION
70% of population
under 30
Source: pta.gov.pk
mailto:Siim@ansr.iomailto:Siim@ansr.io -
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
5/19
Despite financialchallenges Pakistanisare embracingconnected devicesand the content thatthey offer.
n
A @ hp r
June 2003 I Pakistan Mobile Market Overview I Siim@ansr.io I @teller
Simon Kemp (we are social)
mailto:Siim@ansr.iomailto:Siim@ansr.io -
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
6/19
KEY MOBILE DATA
June 2003 I Pakistan Mobile Market Overview I Siim@ansr.io I @teller
Mobile subscribersadding 1 million a month
Mobile internet users8% penetration
Broadband subscribersMore than doubled in 2 years
125M15M
2.2M
Source: pta.gov.pk, smartchoice.pk
mailto:Siim@ansr.iomailto:Siim@ansr.io -
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
7/19
10% smartphone penetration
75% of phones use Symbian i.e. feature phones
80% phones cost less than $100
KEY MOBILE DATAPAKISTAN IS THE 5TH LARGEST MOBILE PHONE MARKET IN ASIA
June 2003 I Pakistan Mobile Market Overview I Siim@ansr.io I @teller
Source: propakistani.pk, Nokia
mailto:Siim@ansr.iomailto:Siim@ansr.iomailto:Siim@ansr.io -
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
8/19
June 2003 I Pakistan Mobile Market Overview I Siim@ansr.io I @teller
MOBILE INTERNET
11%Internet visitsfrom mobiles
Out of 182 million pageviews in April, 2013
Source: Effective Measure
mailto:Siim@ansr.iomailto:Siim@ansr.io -
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
9/19
spend more than an hour
80% of internet users
online every day. But theaverage session is only
5 minutes.
Source: B Solutions (SEP 2012), Effective Measure
June 2003 I Pakistan Mobile Market Overview I Siim@ansr.io I @teller
{DID YOU KNOW B I T E S I Z E
mailto:Siim@ansr.iomailto:Siim@ansr.io -
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
10/19
T a i w a n
B r u n e
i
H o n g
K o n g
S i n g a p o r e
M a
l a y s
i a
C h i n a
M a c a o
S K o r e a
M a
l d i v e s
P h i l i p p
i n e s
J a p a n
T h a
i l a n
d
A s i a
I n d o n e s i a
M o n g o
l i a
V i e t n a m
B h u
t a n
S r i
L a n
k a
N e p a
l
I n d i a
C a m
b o
d i a
P a
k i s t a n
L a o s
B a n g
l a d e s h
M y a n m a n
2445577
1213
1819
23
272829
3639
41
4545
505253
56
SOCIAL MEDIA USERS
June 2003 I Pakistan Mobile Market Overview I Siim@ansr.io I @teller
Social media penetration Pak istan has a long
way to go. At 4% penetration only Laos,
Bangladesh and Myanmar have
lower percentage of people
using social
media.
%
N/A
Source: we are social
mailto:Siim@ansr.iomailto:Siim@ansr.iomailto:Siim@ansr.io -
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
11/19
June 2003 I Pakistan Mobile Market Overview I Siim@ansr.io I @teller
SOCIAL MEDIA USERS
!
" #
$
%9 million
1.9 million
1.2 million
3.5 million
1.4 million
6 7% growthin a year
+1.1M in last 6 months
Source: Third World Strategy, we are social
Remember: population 183 million
mailto:Siim@ansr.iomailto:Siim@ansr.io -
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
12/19
Importantly, 70% of the countrys Facebook user s are below the age of 25.
More than half of them come from the countrys richest10% of households.
The result is a highly concentrated social media audience of young, afuent consumers.
June 2003 I Pakistan Mobile Market Overview I Siim@ansr.io I @teller
ACEBOOK!
Source: Third World Strategy , B Solutions (SEP 2012)
mailto:Siim@ansr.iomailto:Siim@ansr.iomailto:Siim@ansr.io -
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
13/19
ACEBOOK
33%
30%
70-30
Access Facebook via their smartphone
Of online population use Facebook
Split between men/women among Facebook users
June 2003 I Pakistan Mobile Market Overview I Siim@ansr.io I @telle r
!
And among mobile internet users in general
Source: we are social
mailto:Siim@ansr.iomailto:Siim@ansr.iomailto:Siim@ansr.io -
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
14/19
June 2003 I Pakistan Mobile Market Overview I Siim@ansr.io I @teller
ONLINE AD SPEND
$5 million
1% of a total ad spendof $500 million
mailto:Siim@ansr.iomailto:Siim@ansr.io -
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
15/19
June 2003 I Pakistan Mobile Market Overview I Siim@ansr.io I @teller
There is no ofcial data. Local eCommerceexperts estimate market size to be around
$25-30 million a year.
ECOMMERCE
.
mailto:Siim@ansr.iomailto:Siim@ansr.io -
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
16/19
June 2003 I Pakistan Mobile Market Overview I Siim@ansr.io I @teller
FINANCIAL SERVICES
f ffk
kk
ffkk
f ffk
kk
ffkk
f ffk
kk
ffkk
f ffk
kk
ffkk
f ffk
kk
ffkk
f ffk
kk
ffkk
f ffk
kk
ffkk
f ffk
kk
ffkk
f ffk
kk
ffkk
f ffk
kk
ffkk
Only 12% haveaccess to
formal nancialservices
Only 9% have amobile bankingaccount
37% annual growth
Source: A2FS, 2012
mailto:Siim@ansr.iomailto:Siim@ansr.io -
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
17/19
` Inability to nalise terms for the auction of3G mobile licenses Confusing rules around multi-SIMownership and mobile number portability Despite this - $7 billion in foreign directinvestment into telecom sector since2005. Telenor has just announcedcommittment to another 1B.
June 2003 I Pakistan Mobile Market Overview I Siim@ansr.io I @teller
TELECOM CHALLENGES
mailto:Siim@ansr.iomailto:Siim@ansr.io -
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
18/19
WANT TO REACH THEM?
The fastest and most affordableway of reaching and researchingconsumers in Pakistan is withmobile surveys .
We offer access to proledrespondents on smartphones, featurephones and tablets.
June 2003 I Pakistan Mobile Market Overview I Siim@ansr.io I @teller
You only pay for completed surveys.
VISIT WWW.ANSR.IO
http://www.ansr.io/http://www.ansr.io/http://www.ansr.io/http://www.ansr.io/mailto:Siim@ansr.iomailto:Siim@ansr.io -
7/25/2019 Pakistan 2013 - Overview Online Mobile & Social
19/19
Thank you!@adamdawood, @inspirex, @WaqasADay,
@babushka99, @eskimon
Photos: Murtaza Mahmud, Natasha d.H
Creative Commons: adapt, modif y, use as you like, but please give credit
http://creativecommons.org/licenses/by-sa/3.0/http://creativecommons.org/licenses/by-sa/3.0/http://creativecommons.org/licenses/by-sa/3.0/http://creativecommons.org/licenses/by-sa/3.0/http://www.flickr.com/photos/boyvsgirlphotography/6564238349/http://www.flickr.com/photos/boyvsgirlphotography/6564238349/https://twitter.com/murtazamahmudhttps://twitter.com/murtazamahmudhttps://twitter.com/eskimonhttps://twitter.com/eskimonhttps://twitter.com/babushka99https://twitter.com/babushka99https://twitter.com/WaqasADayhttps://twitter.com/WaqasADayhttp://twitter.com/inspirexhttp://twitter.com/inspirexhttp://twitter.com/adamdawoodhttp://twitter.com/adamdawood
top related