pakistan 2013 - overview online mobile & social

7/25/2019 Pakistan 2013 - Overview Online Mobile & Social

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OVERVIEW: ONLINE, MOBILE, SOCIAL

PAKISTAN 2013June 2013Siim Teller


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DID YOU KNOW

6 ,June 2003 I Pakistan Mobile Market Overview I [email protected] I @teller

internet users in

That there are 31 million

Pakistan? 15 million of them browse the web withtheir mobile phone.
mailto:[email protected]:[email protected]


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June 2003 I Pakistan Mobile Market Overview I [email protected] I @teller

KEY STATS - PAKISTAN

POPULATION

INTERNET PENETRATION

MOBILE SUBSCRIBERS

INTERNET USERS

URBAN / RURAL

AVERAGE INCOME A YEAR

190 Milliong

31 Million 16%

36% / 64%

125 Million Less than $3000O

`


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POPULATION

70% of population

under 30

Source: pta.gov.pk


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Despite financialchallenges Pakistanisare embracingconnected devicesand the content thatthey offer.

n

A @ hp r


Simon Kemp (we are social)


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KEY MOBILE DATA


Mobile subscribersadding 1 million a month

Mobile internet users8% penetration

Broadband subscribersMore than doubled in 2 years

125M15M

2.2M

Source: pta.gov.pk, smartchoice.pk


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10% smartphone penetration

75% of phones use Symbian i.e. feature phones

80% phones cost less than $100

KEY MOBILE DATAPAKISTAN IS THE 5TH LARGEST MOBILE PHONE MARKET IN ASIA


Source: propakistani.pk, Nokia
mailto:[email protected]:[email protected]:[email protected]


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MOBILE INTERNET

11%Internet visitsfrom mobiles

Out of 182 million pageviews in April, 2013

Source: Effective Measure


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spend more than an hour

80% of internet users

online every day. But theaverage session is only

5 minutes.

Source: B Solutions (SEP 2012), Effective Measure


{DID YOU KNOW B I T E S I Z E


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SOCIAL MEDIA USERS


Social media penetration Pak istan has a long

way to go. At 4% penetration only Laos,

Bangladesh and Myanmar have

lower percentage of people

using social

media.

%

N/A

Source: we are social


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SOCIAL MEDIA USERS

!

" #

$

%9 million

1.9 million

1.2 million

3.5 million

1.4 million

6 7% growthin a year

+1.1M in last 6 months

Source: Third World Strategy, we are social

Remember: population 183 million


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Importantly, 70% of the countrys Facebook user s are below the age of 25.

More than half of them come from the countrys richest10% of households.

The result is a highly concentrated social media audience of young, afuent consumers.


ACEBOOK!

Source: Third World Strategy , B Solutions (SEP 2012)


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ACEBOOK

33%

30%

70-30

Access Facebook via their smartphone

Of online population use Facebook

Split between men/women among Facebook users

June 2003 I Pakistan Mobile Market Overview I [email protected] I @telle r

!

And among mobile internet users in general

Source: we are social


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ONLINE AD SPEND

$5 million

1% of a total ad spendof $500 million


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There is no ofcial data. Local eCommerceexperts estimate market size to be around

$25-30 million a year.

ECOMMERCE

.


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FINANCIAL SERVICES

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Only 12% haveaccess to

formal nancialservices

Only 9% have amobile bankingaccount

37% annual growth

Source: A2FS, 2012


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` Inability to nalise terms for the auction of3G mobile licenses Confusing rules around multi-SIMownership and mobile number portability Despite this - $7 billion in foreign directinvestment into telecom sector since2005. Telenor has just announcedcommittment to another 1B.


TELECOM CHALLENGES


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WANT TO REACH THEM?

The fastest and most affordableway of reaching and researchingconsumers in Pakistan is withmobile surveys .

We offer access to proledrespondents on smartphones, featurephones and tablets.


You only pay for completed surveys.

VISIT WWW.ANSR.IO
http://www.ansr.io/http://www.ansr.io/http://www.ansr.io/http://www.ansr.io/mailto:[email protected]:[email protected]


19/19

Thank you!@adamdawood, @inspirex, @WaqasADay,

@babushka99, @eskimon

Photos: Murtaza Mahmud, Natasha d.H

Creative Commons: adapt, modif y, use as you like, but please give credit
http://creativecommons.org/licenses/by-sa/3.0/http://creativecommons.org/licenses/by-sa/3.0/http://creativecommons.org/licenses/by-sa/3.0/http://creativecommons.org/licenses/by-sa/3.0/http://www.flickr.com/photos/boyvsgirlphotography/6564238349/http://www.flickr.com/photos/boyvsgirlphotography/6564238349/https://twitter.com/murtazamahmudhttps://twitter.com/murtazamahmudhttps://twitter.com/eskimonhttps://twitter.com/eskimonhttps://twitter.com/babushka99https://twitter.com/babushka99https://twitter.com/WaqasADayhttps://twitter.com/WaqasADayhttp://twitter.com/inspirexhttp://twitter.com/inspirexhttp://twitter.com/adamdawoodhttp://twitter.com/adamdawood

pakistan 2013 - overview online mobile & social

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