paige rowley - techparksarizona - final presentation

Internship

Experience

Paige Rowley

Intern Background

• San Diego, California

• Junior at The University of Arizona

• Communication Major

• Minoring in Marketing and Leadership

UA Campus Involvement

• Pi Beta Phi Fraternity for Women

• Lambda Pi Eta Communication Honors Society

• Camp Wildcat Club

• Rho Lambda Women’s Panhellenic Leadership Honorary

Communication and Marketing InternAdvisors:

Brenda Hough and Jessa Turner

Why did I do this internship?

How did I find out about

it?

This internship would give me experience in the workforce while teaching me about communication and marketing within a large organization.

Leadership Minor 50 hour internship requirement.

My Communication classmate, Jayme, had finished her internship at the Tech Park and recommended it to me.

I was then in contact with Brenda, discussing internship and possible interviewing.

Goal of Internship

● To develop a strategic marketing tool that will allow us to be organized while planning to market and spread brand awareness

● Create a simple publishing schedule

● Complete a 50 hour internship

● Become a communication point to team members

● Learn about UA Tech Parks

My Project

Project for Spring Semester 2016

• Developing UA Tech Park Editorial Content Calendar in order to reach and build brand awareness with our target audience

• Updating and editing content calendar to give a comprehensive view of content planned and see new opportunities

• Creating drafts and outlines of calendar

• Attending weekly meetings with supervisor to discuss

Master Editorial Calendar

The main task for my internship was to develop an editorial content calendar that connects staff with future events and duties that correspond

with those upcoming dates.

The goal of the calendar is:

● To provide information about future opportunities for Tech Parks Arizona to plan and market in advance towards the target audience.

● To give staff a comprehensive view on the content that is planned and allow them to insert their information for others to coordinate strategies and give assistance.

● To look back on this information for future marketing references and due dates.

Work Completed• Editorial Content Calendar

• Report on Reporter

• April TREND Report on Economic Development

• Facebook post drafts

• Proposal for Intern Gathering

• Edits on Racing the Sun drafts

• Event submission posts on websites: Tucson Weekly, Vail Voice, Inside Tucson Business, etc.

• Draft of May TREND Report on Sustainable Development

Suggestions Challenges

• Direct Outreach - We need all staff to send in personal contacts and email updates in order to further our outreach

• Utilize Interactive Calendar - Find platform (Google Docs, Share Points), give input, engage in postings

• Interviews - More one-on-one news briefings to discuss current happenings within the Tech Park

• Instagram

• TREND Report - Writing about new topics with an important purpose

• Event Submission Forms - Manually submitting upcoming events onto news websites is time consuming, but very important

• Developing Editorial Calendar –

Content:Deciding what is most important and which outlets we should use to promote event (Internal vs. External)

Set up:What platform to use (Google Docs, Excel)Matrix with channels

Tech Parks Arizona Instagram Idea

Skills Developed

Workforce Communication

Marketing

Drafting / Editing Documents

Community Outreach

Article Development: TREND Report, TechConnect, etc.

Email and Networking

Professionalism and Organization

Communication, Meetings, Networking

I was able to meet and greet with various staff members and other interns at a luncheon at The Good Egg. We had a wonderful time telling each other about our duties at the Tech Park and our personal backgrounds.

I meet with Jessa each Monday to discuss projects and duties for my internship and assist her with anything she asks of me.

Brenda also discusses internship duties with me and plans our intern meetings.

I was able to meet with Bruce Wright, who looked over the progress of the Editorial Calendar and made suggestions.

I have built relationships within the office and believe it will benefit my future!

What Does the Future Hold?

I am hoping to use the skills I have learned as an intern to apply communication and marketing strategies to any company I

work for.

My aspirations and career ideas are open and broad. My interests include becoming a sales or marketing

representative, real estate agent, or director in the hospitality industry.

Special Thanks

Jessa and Brenda