paid search in 2010 - our predictions - net media planet

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Paid Search in 2010: Our PredictionsSri Sharma. Managing Director11th February 2010

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Real Time & Social Search will make Paid Search more important for Advertisers

Prediction One

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AuthorityTrust >Relevance >

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But natural listings for Advertiser websites are continuing to be pushed down the page

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Consider. . .Audit your SEO activity on a keyword

level regularly

Have a Paid Search strategy in place to replace lost converting traffic

Proactively capture more new traffic sources e.g. content network, social

networks

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Prediction Two Mobile Search becomes an important marketing channel in 2010

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Mobile devices growing Smartphone/iPhoneiPad netbook smartbook

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Travel searches grew 350% year on year 2008 vs 2009Source: Google UK

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Opportunity of Location Based Search

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Consider. . .Test mobile paid search activity in

2010

Have a competitor response strategy for mobile

Click to Call

Have specific goals for your mobile campaign

Mobile Enablement

© 2010 Net Media Planet

© 2010 Net Media Planet

Consider. . .Test mobile paid search activity in

2010

Have a competitor response strategy for mobile

Click to Call

Have specific goals for your mobile campaign

Mobile Enablement

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© 2010 Net Media Planet

Prediction Three

Increased Pressure on ROI due to Cash Strapped Consumers.

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UK out of recession. . . Uncertainty remains. . . .Consumers spending will remain careful in 2010

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Consider. . .Ensure latest Paid Search best practice and innovation utilised

Click Path Analysis and other targeting strategies

Advanced Google content network targeting

Automation Brand Protection and Competitor Monitoring

Test payment linked to performance

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© 2010 Net Media Planet

Consider. . .Ensure latest Paid Search best practice and innovation utilised

Click Path Analysis and other targeting strategies

Advanced Google content network targeting

Automation Brand Protection and Competitor Monitoring

Test payment linked to performance

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Brand Monitoring & Protection

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Consider. . .Ensure latest Paid Search best practice and innovation utilised

Click Path Analysis and other targeting strategies

Advanced Google content network targeting

Automation Brand Protection and Competitor Monitoring

Test payment linked to performance

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Prediction Four

Social Media Advertising will take off in 2010

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20% of Tweets have brand terms in themSource: Twitter

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Advanced Targeting, Advanced Optimisation, Volume Traffic creates Revenue Potential

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Consider. . .

Test Facebook advertising

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Prediction Five

There will be a greater emphasis on Offline/Online Integration

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Paid Search integrated with TV advertising helps close the deal

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Consider. . .Enable capability for tracking

online/ offline

Identify KPIs / Measures for success

Get online/offline together to be part of the strategic process

Test integrated strategies

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Top 3 Takeaways . . .Test mobile search

Use best practice and innovation in Paid Search, e.g. Click Path analysis

Test Facebook Social Media Advertising platform

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2009

Thank youDo you have any questions?

E: sri@netmediaplanet.com T: +44 (0) 203 008 8321Tweet me: @srisharmawww.netmediaplanet.com