paid search in 2010 - our predictions - net media planet
DESCRIPTION
Net Media Planet Invites seminars: Sri Sharma, our MD and Founder talking about what he sees are the challenges ahead for paid search marketing, as well as highlighting the opportunities that new developments and technology will provide. The presentation shares concepts and changes including: o Targeting an increasingly mobile consumer. o Developing a strategy to address the opportunities and challenges posed by real time search. o The benefits of online and offline integration for cashed-strapped marketers. o Election year and the effect on consumer behaviour and search.TRANSCRIPT
© 2010 Net Media Planet
Paid Search in 2010: Our PredictionsSri Sharma. Managing Director11th February 2010
© 2010 Net Media Planet
Real Time & Social Search will make Paid Search more important for Advertisers
Prediction One
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© 2010 Net Media Planet
AuthorityTrust >Relevance >
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But natural listings for Advertiser websites are continuing to be pushed down the page
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Consider. . .Audit your SEO activity on a keyword
level regularly
Have a Paid Search strategy in place to replace lost converting traffic
Proactively capture more new traffic sources e.g. content network, social
networks
© 2010 Net Media Planet
Prediction Two Mobile Search becomes an important marketing channel in 2010
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Mobile devices growing Smartphone/iPhoneiPad netbook smartbook
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Travel searches grew 350% year on year 2008 vs 2009Source: Google UK
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Opportunity of Location Based Search
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Consider. . .Test mobile paid search activity in
2010
Have a competitor response strategy for mobile
Click to Call
Have specific goals for your mobile campaign
Mobile Enablement
© 2010 Net Media Planet
© 2010 Net Media Planet
Consider. . .Test mobile paid search activity in
2010
Have a competitor response strategy for mobile
Click to Call
Have specific goals for your mobile campaign
Mobile Enablement
© 2010 Net Media Planet
© 2010 Net Media Planet
Prediction Three
Increased Pressure on ROI due to Cash Strapped Consumers.
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UK out of recession. . . Uncertainty remains. . . .Consumers spending will remain careful in 2010
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Consider. . .Ensure latest Paid Search best practice and innovation utilised
Click Path Analysis and other targeting strategies
Advanced Google content network targeting
Automation Brand Protection and Competitor Monitoring
Test payment linked to performance
© 2010 Net Media Planet
© 2010 Net Media Planet
Consider. . .Ensure latest Paid Search best practice and innovation utilised
Click Path Analysis and other targeting strategies
Advanced Google content network targeting
Automation Brand Protection and Competitor Monitoring
Test payment linked to performance
© 2010 Net Media Planet
Brand Monitoring & Protection
© 2010 Net Media Planet
Consider. . .Ensure latest Paid Search best practice and innovation utilised
Click Path Analysis and other targeting strategies
Advanced Google content network targeting
Automation Brand Protection and Competitor Monitoring
Test payment linked to performance
© 2010 Net Media Planet
Prediction Four
Social Media Advertising will take off in 2010
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20% of Tweets have brand terms in themSource: Twitter
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Advanced Targeting, Advanced Optimisation, Volume Traffic creates Revenue Potential
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Consider. . .
Test Facebook advertising
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Prediction Five
There will be a greater emphasis on Offline/Online Integration
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Paid Search integrated with TV advertising helps close the deal
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Consider. . .Enable capability for tracking
online/ offline
Identify KPIs / Measures for success
Get online/offline together to be part of the strategic process
Test integrated strategies
© 2010 Net Media Planet
Top 3 Takeaways . . .Test mobile search
Use best practice and innovation in Paid Search, e.g. Click Path analysis
Test Facebook Social Media Advertising platform
© 2010 Net Media Planet
2009
Thank youDo you have any questions?
E: [email protected] T: +44 (0) 203 008 8321Tweet me: @srisharmawww.netmediaplanet.com