page 1 traditional and emerging network opportunities model spe strength examples expansion priority...

page 1

Traditional and Emerging Network Opportunities

ModelSPE

StrengthExamplesExpansion

Priority Content Aggregation Delivery Playback

• Int’l cable networks

•AXN, SET India High AggregatedStudio Content

Network Cable TV / STB

•Online svc. for user-gen

•Grouper High User Gen Online Svc Broadband PC

•On-demand cable channels

•Fearnet High SonySony andComcast

Cable TV / STB

•User gen based cable network

•Current TV Medium High QualityUser Gen

Network Cable TV / STB

•Owned online svc. for studio content

• iTunes, Amazon, Guba

High Aggregated Studio Content

Online Svc Broadband PC

•Online svc for premium user gen (prosumer)

•The Backlot, Dovetail, FleaPit

High High Quality User Gen

Sony Broadband PC

page 2

Traditional and Emerging Network Opportunities

ModelSPE

StrengthExamplesExpansion

Priority Content Aggregation Delivery Playback

•Digital over-the-air to STB

•Moviebeam, USDTV

Low AggregatedStudio Content

H/W Mftr & Svc. Operator

Over-the-air TV / STB

•Domestic cable networks

•MTV, ESPN Low AggregatedStudio Content

Network Cable TV / STB

• IP to STB •Akimbo; Narrowstep

Low AggregatedStudio Content

H/W Mftr & Svc. Operator

Broadband TV / STB

• IP direct to TV •SEL “Jupiter” Project

Medium Studio and User Gen

Sony Broadband TV

•Online svc. for programmed TV

•Broadband channels

Medium Sony TV Sony Broadband PC

page 3

Network Opportunity Categorization

Aggregated Studio Content

User Generated

Sony Pictures

Cable to TV Digital to TV Broadband to PC

•Domestic and int’l cable networks

•Online service for user generated (e.g., Grouper)•Online service for high quality user gen content (e.g., The Backlot)

•On-demand channels (e.g., Fearnet)

•Owned online svc. for studio content (like iTunes)

•User generated cable network (e.g., Current TV)

•Online service for SPT content (e.g., Broadband Channels)

•Dedicated SPE channel on SEL “Jupiter” TVs

•Grouper as a channel on SEL “Jupiter” TVs

•Multi-studio services on SEL “Jupiter” TVs• IP to STB (e.g., Akimbo)•Over-the-air to STB (e.g., Moviebeam)