packaging & labelling workshop. agenda labelling & the impending changes – russell napier...

Packaging & Labelling Workshop

Agenda• Labelling & the impending changes – Russell Napier (FSAS)

• Getting ready for change – George Frier (Shepherd and Wedderburn LLP)

• Q&A

• Lunch: 12.30pm

• Packaging Trends & Discussion

• Workshop close: 3.30pm

Workshops Proposed Date

Introduction workshop / The Food & Drink Sector

31st October

PR, Social Media & Events 14th November

Pricing & Profitability 9th January

Best Practice Visit 21st January

Product Evaluation / Product & Market Testing

20th February

Product & Business USP 6th March

Managing your business, managing your customers

27th March

Packaging & Labelling 24th April

Investment, Grants, Funding & Business Growth

15th May

Creating Development Plans 5th June

Workshop Programme

Important qualities in packaging

Ageing population• Over-55s are projected to increase by 9% between 2012 and

2017 to account for 30% of the population (19.7 million), making them an increasingly important and influential demographic.

• Opportunities to focus on features which are particularly important to the older generation;• Keeping food fresher for longer • Resealable• Recyclable. • Easy to open

The rise of plastic & pouches• Plastic

• Convenient• Easy-to-use• Lightweight • Generally low-cost packaging• 59% of launches are packaged in plastic, with PET

the most commonly used type.

Glass• Increased use of plastic has come at the expense of glass.• Glass provides the opportunity to differentiate• Glass packaging can be used to denote quality• Premium positioning• For example, Heinz launched spoonable ketchup in glass jars

Resealable

Cross category trends

Cross category trends

Packaging • Examples• Queries• Is your packaging right for your target market?

Thank you

See you on the 15th May