packaging & labelling workshop. agenda labelling & the impending changes – russell napier...
TRANSCRIPT
Packaging & Labelling Workshop
Agenda• Labelling & the impending changes – Russell Napier (FSAS)
• Getting ready for change – George Frier (Shepherd and Wedderburn LLP)
• Q&A
• Lunch: 12.30pm
• Packaging Trends & Discussion
• Workshop close: 3.30pm
Workshops Proposed Date
Introduction workshop / The Food & Drink Sector
31st October
PR, Social Media & Events 14th November
Pricing & Profitability 9th January
Best Practice Visit 21st January
Product Evaluation / Product & Market Testing
20th February
Product & Business USP 6th March
Managing your business, managing your customers
27th March
Packaging & Labelling 24th April
Investment, Grants, Funding & Business Growth
15th May
Creating Development Plans 5th June
Workshop Programme
Important qualities in packaging
Ageing population• Over-55s are projected to increase by 9% between 2012 and
2017 to account for 30% of the population (19.7 million), making them an increasingly important and influential demographic.
• Opportunities to focus on features which are particularly important to the older generation;• Keeping food fresher for longer • Resealable• Recyclable. • Easy to open
The rise of plastic & pouches• Plastic
• Convenient• Easy-to-use• Lightweight • Generally low-cost packaging• 59% of launches are packaged in plastic, with PET
the most commonly used type.
Glass• Increased use of plastic has come at the expense of glass.• Glass provides the opportunity to differentiate• Glass packaging can be used to denote quality• Premium positioning• For example, Heinz launched spoonable ketchup in glass jars
Resealable
Cross category trends
Cross category trends
Packaging • Examples• Queries• Is your packaging right for your target market?
Thank you
See you on the 15th May