overview of social media engagement in ntu libraries · 2015-07-18 · overview of social media...

Overview of Social

Media Engagement in

NTU Libraries

Hedren Sum 17 August 2013

1

? USERS (Needs)

DEVICES (Context)

and

many

more

CHANNELS (Content)

LIBRARY (Resources)

2

5,183,700 Singapore Population

Internet users in Singapore

4,015,121

Facebook users in Singapore

2,915,640

are interested in content related to “Nanyang

Technology University”on Facebook

102,000

“like” NTU Library Facebook page

4,242

3

4

Categories of NTU Library Facebook Posts

Promotion Feedback Activities Interests Announcements News Support

56%

16% 16%

9% 6% 6%

2%

5

Promote resources through

interesting news

6

Suggest activities

Direct users to other

social media platforms

7

Link resources with user

interests

Direct users to other social

media platforms

8

Share photos of

activities and events

Post more visual content

– Event Photos

– Cartoons

– Memes

Share more content with

viral potential

– Interesting news / videos

– Trends

– Buzz around holidays or

events

9

Instant

updates

Interesting

Facts

Feedback

“Live”

event

tweets Announcements

New

resources

Conversations

1,235 Tweets

721 Followers

Twitter @NTULibraries

2

10

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Real-time

interactions

Environmental Scanning

=

Surveillance, which requires close ongoing observation and

gathering of data or evidence for a specific purpose ≠

≈ About proactive listening to understand user perceptions and

take initiative

12

Careful monitoring of an organization's internal and external

environments for detecting early signs of opportunities and threats

that may influence its current and future plans (from businessdictionary.com)

13

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So, how do we manage?

15

Buffer

App

16

Easily manage both Twitter &

Facebook through one platform 17

18

19

YouTube @TheNTULibraries

3

Managed by the Instructional Services Division,

the main purpose NTU Libraries YouTube

channel is to leverage on videos to educate users

on using the library resources.

20

Introductory Videos

Video Tutorials

21

Blogs

22

Leveraging on the WordPress Multisite,

blogs@NTU is an university-wide initiative to

support teaching, learning, communication

and outreach activities.

WordPress is an open source

content management system

(CMS).

23

6 9 0 7 6 8 6 7 , ,

WordPress sites around the world (as of 13 August 2013 from WordPress Stats)

24

Library

Blogs

School

Blogs

Community

Blogs

Teaching & Learning

Blogs

Research

Blogs

Portfolio

Blogs

Network of sites

25

7

38

8 Blogs

@

NTU

Subject Guides

Subject Library Blogs

Library Division Blogs

26

Subject Guides Connect and access

subject-centric resources

27

Subject Library Blogs Discover the latest activities

and resources offered by NTU

Librarie

28

Happenings Blog Obtain information on workshops,

events and exhibitions.

29

Professional Development Blog To facilitate training activities for

library staff.

30

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Owned by Twitter, Vine is a tool that allow

you to create short 6-second looping videos. 33

34

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139 videos were captured… ... This is a new community.

36

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... part of life, regardless of

time and place (and space).

Image source: moowelo.com

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Enhance overall experience of

Business Library

39

Link to audio podcast and

bibliography list by them

?

r we readi?

Image source: cablefreak via Flickr

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41

We will need to

stop fighting of

every idea, and

start finding

solutions.

The question is

not if this will

work but rather

why it might

work

- Helge Tennø

Image source: Landahlauts on Flickr