overview · 2018-07-11 · the universal catalog, powered by oracle data cloud, provides access to...

OVERVIEW

Digital Advertising Made Easy®

Overview

Campaign Planner Guide

CPM Cheat Sheet

Reporting

Data Targeting

Site Targeting

Retargeting

Contextual Keyword Targeting

Contextual Category Targeting

IP Address Targeting

Web Insights

CRM Onboarding

Smart Container Tag

Bid Adjustments

Fraud & Viewability

GDPR

Creative Specifications

Ad Exchanges

Digital Advertising Made Easy®

No contracts. No minimums. Digital advertising freedom for all.

Campaigns

Take back control of your marketing with our independent, self-service digital advertising software. Built for brands, agencies and publishers.

Deliver effective programmatic advertising campaigns with insights gathered from all types of data sources. Optimize fast with real-time reporting.

Data & Analytics

Add-Ons

Get the extra tools you need to scale your campaigns. Add-on items include Web Insights, CRM Onboarding, and custom white labeling.

Personal Support& Online Learning

While we’re in ad tech, we believe in putting the human touch back into marketing. Talk to our expert team for guidance and get up to speed with our online educational tools.

“Choozle has given our agency expanded digital capabilities that provide a tangible advantage for our clients. Our clients have benefitted from better results and more campaign accountability.”

Jeff JonesDirector of Media Services

“Choozle offers an easy to use platform that equips our local media teams with the tools to run digital campaigns that provide ROI for our local advertisers.”

Doug GesiorskiVice President of Operations

“The platform is easy to navigate, intuitive, and offers just about everything we could want in a DSP. With so many DSPs to choose from, we liked Choozle’s platform because it felt right for small to mid-size agencies.”

Matthew GibbonsDirector of Digital Marketing

All of the essentials in one price.Programmatic advertising software

Unlimited advertiser accounts

Access to 60-plus premium third-party data providers

Powerful customer insights & dashboard reporting

Personal support & online learning

$99/ month

Learn more atchoozle.com

Complete Campaign Parameters

The first step in creating a digital advertising strategy is to outline the details of your campaign. These details can help guide you in determining the tactic that will provide the best results.

Select Targeting Tactics and Strategies Based on Your Monthly Budget

The monthly budget for digital advertising campaigns can help guide you in determining what tactics and strategies to use. Using the appropriate monthly budget bracket, select the recommended quantity of strategies. *You may choose any tactic more than once if you would like to target different audiences.

Digital Advertising Made Easy®Campaign Planner Guide

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BudgetSelect a monthly budget

Primary GoalSelect Reach, CPA, CPC, or CTR

Flight DatesThe dates you want the campaign to run

GeolocationYour geolocation constraint may impact the delivery of your campaign

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$1–5K M o n t h l y B u d g e t

$5–10K M o n t h l y B u d g e t

$10–20K M o n t h l y B u d g e t

$20K+ M o n t h l y B u d g e t

Choose 2 of the following:

Contextual

Data

Retargeting

Contextual Keyword

Choose 3–4* of the following:

Contextual

Data

Retargeting

Contextual Keyword

Choose 3–4* of the following:

Contextual

Data

Retargeting

Contextual Keyword

Let us help–reach out to Choozle’s Support Team!

And

Choose 2 of the following:

IP

CRM

Video

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Digital Advertising Made Easy®Campaign Planner Guide

Strategies & Tactics

Primary Goal Description Cost Best Practices

Data

• Awareness

• Engagement

• Conversion campaigns

Use third-party data to target demographic, psychographic, interest and purchase behavior characteristics

• Cost incremental on segments utilized

• Fixed-dollar or percentage cost model

• Ranges from $0.10- $8.00 CPM

• Cost incremental on segments utilized

• Fixed-dollar or percentage cost model

• Segment costs range from $0.10-$8.00 CPM

Contextual

• Awareness

• Engagement

• Conversion campaigns

Reach your audience while they are viewing related content, targeting by category or site

None, except for media placement fee

• Build a comprehensive list of categories or sites for sufficient inventory

• Set “continue bidding factor” to “0” for exclusive contextual targeting

Contextual Keyword

• Awareness

• Engagement

• Conversion campaigns

Target specific websites which contain certain keywords or key phrases most relevant to your ad

Increased data CPM of $0.42 for display and $0.50 for video

• Upload a minimum list of 20-40 keywords

• This strategy should not be used in conjunction with any other strategies and should be kept alone in an ad group to ensure the additional CPM is not charged on standard contextual ad placements

Retargeting• Engagement

• Conversion campaigns

Re-engage previous website traffic throughout their long-term or recurring customer lifecycle

None, except for media placement fee

• Place the Smart Container Tag for a minimum of 30 days prior to the campaign launch to maximize cookie profile collection

• Consider segmentation of site traffic by product or position of customer funnel

IP

• Awareness

• Engagement

• Conversion campaigns

Narrow audience reach by IP address for hyper-location targeting

No cost to utilize this strategy if uploading your own IP list

• Ideal for B2B campaigns

• Upload own list in an IPv4 format for free targeting

• Upload lists for inclusion or exclusion

CRM

• Awareness

• Engagement

• Conversion campaigns

Upload CRM list emails to target email customers in another medium through digital advertising campaigns

• Data Package required

• No cost except for media placement fee to utilize this strategy once the list is uploaded and matched

• Ideal for B2C campaigns

• Provide your own list of emails, often available from CRM systems

• Upload lists for inclusion or exclusion

• Ideal for B2B campaigns

• Upload own list in an IPv4 format

• Upload lists for inclusion or exclusion

Video• Awareness

• Engagement

Reach customers in-app, in-stream and in-banner, with this dynamic format

Incremental cost based on bid strategy

Set CPMs aggressively to account for the competitive nature of this creative type

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Digital Advertising Made Easy®CPM Cheat Sheet

Notes & Best Practices

These CPMs are guidelines. Variables such as those listed below will greatly impact the CPMs for your campaign.

• Flight time

• Retargeting size

• Creative Assets

• Zip code level targeting

Ready to launch a campaign? Schedule a session with us and make sure to have your ABC’s ready:

• Audience

• Budget

• Creative Assets

CPM Guidelines:

For the Visual Learners:

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Digital Advertising Made Easy®Reporting

With API, dashboard, and detailed reporting, you have a view into performance at every level of the campaign.

How It Works

Detailed Reports

Downloadable Detailed reports provide performance insights into the following:

• Ad groups

• Creative assets

• Sites

• Ad formats

• Contextual categories

• Dates

• Third-party data

API Reporting

Choozle offers an API for campaign reporting and can transfer your data to third-party reporting tools.

Dashboard Reporting

Our campaigns dashboard visualizes your campaign and ad group’s performances. Key metrics include spend, impressions, CTR, and CPA. Pacing indicates if the campaign budget is being used efficiently and easily indicates if the campaign budget is being spend relative to spend goals. The real-time feedback from the dashboard offers insight into when and where optimizations can be made to improve performance.

Notes & Best Practices

For more information on optimization, watch Optimizing the Campaign on Choozle Academy or read Optimizing Campaign Performance in the Choozle Support Center.

What Are Choozle’s Reporting Capabilities?

Choozle offers API, dashboard, and detailed reporting. You can export reports as PDF or .CSV files for campaigns and ad groups. Metrics include clicks, spend, impressions, win rate, cost per thousand impressions (CPM), click-through rate (CTR), and cost per acquisition (CPA). Detailed reports include metrics on creative assets, site, and data performance.

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Digital Advertising Made Easy®Data Targeting

Third-party data refines the audience targeting for your digital advertising campaigns. Data targeting, which employs third-party data, allows you to build relevant and scalable custom audiences to reach your ideal customers.

How It Works

The Universal Catalog

The Universal Catalog provides access to leading third-party data partners. The Catalog’s powerful search capabilities will aid you in finding the most valuable customers for your digital advertising campaigns.

Third-party Data

Third-party data is data aggregated and curated through outside data partners. You can use this data to gain greater insight into your target audience and enlarge the reach of your campaign. Our third-party data includes:

• 5 billion global IDs

• $3 trillion in annual consumer spending

• 90+ percent of U.S. households

• 15 million domains worldwide

• 46,000+ prebuilt audiences spanning demographic, intent-based behavioral, B2B, online, offline, and purchase data

• 50 branded, market-leading data providers in ten key vertical markets within an intuitive catalog search

Data Partners

Data is gathered from trusted and validated sources to support privacy and security compliance. You’ll also have access to a data hotline to assist you with the selection of data segments based on your campaign objectives.

View our partners here.

Notes & Best Practices

• Third-party data is available at an additional cost.

• Third-party data can be combined with first-party data to grow the possible reach of a custom audience or refine the audience.

What’s Data Targeting?

A tactic that lets you target based on a person’s interests, demographics, purchase behavior, and online behavior using third-party data.

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Digital Advertising Made Easy®Site Targeting

Site targeting lets you serve ads on specific websites. This is a helpful strategy for targeting people based on the websites they visit.

How It Works

Site Lists Library

In the Site Lists Library, you can upload custom site lists, create whitelists and blocklists, and target or block specific websites where you don’t want your ads to appear.

Whitelist

A whitelist is an index of approved sites on which to serve ads.

Blocklist

A blocklist is an index of sites on which to never serve ads.

Notes & Best Practices

While there isn’t a data CPM for site targeting, you will be charged a fee for the media placement.

What is Site Targeting?

A strategy that allows you to choose individual websites where you want your ads to appear.

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Digital Advertising Made Easy®Retargeting

Messages are more effective when repeated. The exposure of consumers to retargeted ads raises brand awareness, which can help you better engage potential customers the next time around and throughout their decision process.

How It Works

Site Retargeting

If you have a long customer acquisition funnel, site retargeting is an excellent way to keep in touch with users after they’ve left your website. This strategy reengages users while they’re visiting other sites across the web.

Conversion Retargeting

If you want to advertise related products or services to converted users, consider conversion retargeting as a cross-selling tactic.

Creative Asset Retargeting

With creative asset retargeting, you can target users who have engaged with one of your digital advertising campaigns.

Notes & Best Practices

• Since retargeting campaigns use first-party data, you can create a retargeting campaign at no additional cost, expect for the media platform fee.

• Wait at least 30 days for the Smart Container Tag to collect user profiles before launching a retargeting campaign.

What’s Retargeting?

A form of online advertising where ads are served to users who have previously interacted with your brand. Retargeting is an effective tactic to reach users interested in high-value or recurring products and for conversion campaigns.

Retargeting utilizes the user profiles captured by the Choozle Smart Container Tag.

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Digital Advertising Made Easy®Contextual Keyword Targeting

With contextual keyword targeting, you can place ads on sites with content that match supplied keywords and phrases to place your message where it makes sense. This strategy can help you achieve higher click-through and conversion rates.

How It Works

Upload a keyword list.

For one campaign, we recommend to upload 20 to 40 keywords to target or block.

When you have a keyword list, you can make real-time edits should you need to quickly modify it.

When you have many keyword lists, you can sort them by date and time created or modified.

Whitelist

A whitelist is an index of preferred keywords that you wish to target based on the content of the site. Building a list of keywords or phrases where you want your ads to be shown near can be used in its own ad group as a form of contextual targeting.

Blocklist

A blocklist is an index of negative keywords that you do not want to target or block based on the content of the site. Building a list of keywords or phrases where you do not want your ads to be shown near can be used within other ad groups to ensure brand safety.

Notes & Best Practices

• Contextual keyword targeting has an additional CPM charge of $0.42.

• Keyword-level reporting is unavailable at this time, but performance at the segment and ad group level will be included in all detailed reports.

What’s Contextual Keyword Targeting?

A strategy that allows you to create keyword lists to target or block based on the content on sites within your digital advertising campaign.

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Digital Advertising Made Easy®Contextual Category Targeting

Advertise on related or relevant websites your customers are visiting with contextual category targeting. With this strategy, you can bid on ad inventory on specific categories of websites and mobile apps.

How It Works

Available Categories

From sports to finance, there are numerous site categories with ad inventory on which you can bid. More specific subcategories are available. For example, a subcategory for “Sports” is “Sports - College Sports.”

Include & Exclude Categories

You can include one or more categories to target at the ad group level of the campaign setup. You can also exclude the categories on which you don’t want to bid.

Notes & Best Practices

While there isn’t a data CPM for contextual category targeting, you will be charged a fee for the media placement.

What’s Contextual Category Targeting?

A strategy that allows you to target sites belonging to specific categories. How a website is categorized is defined by the publisher.

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Digital Advertising Made Easy®IP Address Targeting

IP Address targeting increasing the precision and focus of your campaign’s geolocation strategies. Every computer connected to the Internet has an IP address that indicates its location—be it a residence or a business with a shared network. IP targeting uses these addresses to create effective, hyper-targeted campaigns for reaching B2C and B2B prospects.

How It Works

Audience Creation

When you upload an IP list, we find and match all the user IDs associated with each IP address. The user pools become available in the as data segments which can be used in custom audiences and ad groups. There are two ways to create an IP list:

Custom Lists: If uploading a custom list of IP addresses, download and fill out the template under the IP Lists library in the Libraries tool. The list will become available in 48 hours.

IP-sourced Lists: IP sourcing is available through the Client Experience team with in the support center. For B2B targeting, provide the websites and physical addresses of the businesses you wish to target. For B2C targeting, provide the names and household addresses. Lists are sourced and generated in five to seven business days.

Notes & Best Practices

• The IP addresses you provide are considered first-party data and won’t be subject to additional costs. The costs of IP sourcing will vary by partner and is determined based on your campaign objectives and audience, but will start at $500 per list and an additional $3.00 CPM for usage.

• You have the option to exclude internal IP Address from your campaign.

• IP addresses must be in the form of IPv4 addresses (e.g., 255.255.255.255).

What’s IP Targeting?

IP Address targeting is the process of targeting specific places or users based on their Internet Protocol address.

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Digital Advertising Made Easy®Web Insights

With Web Insights, you can identify your most valuable users, i.e., the ones who are most likely to convert. Unlock hundreds of data points about your website traffic, including information on your consumer’s buying behavior, lifestyle, financial, and media consumption.

How It Works

First Party Data

Web Insights contains aggregates of first-party data, which is information collected directly from the data of consumers visiting your website and conversion landing pages.

Key Data Points

See the top 10 key data points from your website traffic. View data points including the potential reach and data source for each category across demographics, purchase behavior, media consumption, financial, lifestyle, and B2B.

Segmentation & Optimization

Use Web Insights to segment audiences coming to your website, including product pages or conversion pages. When building custom audiences, these insights will assist you in uncovering the motivated segments of users who are most likely to take action or the most valuable.

Notes & Best Practices

• For an additional $200 a month, activate a data package to unlock Web Insights and CRM Onboarding.

• Place the Smart Container Tag before using Web Insights. Wait at least one week after placing the tag to view the data gathered in Web Insights.

What’s Web Insights?

An add-on product that visualizes your website traffic and reveals your most valuable users.

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Digital Advertising Made Easy®CRM Onboarding

First-party data is the marketer’s most valuable asset. Customer relationship management (CRM) data is a type of first-party data collected directly from consumers. For example, it can be business addresses or an email list of newsletter subscribers.

How It Works

Download the CRM template under Manage My Sites/CRM Upload.

Add your CRM data to the Excel sheet.

Upload your CRM list into the Choozle platform.

Use the CRM data to create a first-party custom audience.

Add the custom audience to an ad group in your campaign.

Notes & Best Practices

• For an additional $200 a month, activate a Data Package to unlock Web Insights and CRM Onboarding. When your account reaches over 40K total onboarded records, you will be charged a $5 CPM for additional records.

• CRM Onboarding is only available in the United States and United Kingdom.

• CRM lists must be uploaded into separate regional accounts.

• By uploading a CRM list you acknowledge you have the permission to utilize this data for this express purpose.

• Provide complete postal addresses and fill in all fields.

What’s CRM Onboarding?

The CRM Onboarding tool allows you to bring offline data online to uncover your most valuable users and create highly-targeted custom audiences.

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Digital Advertising Made Easy®Choozle Smart Container Tag

With the Choozle Smart Container Tag, you can effortlessly track conversions and converted users, explore a data visualization of your website traffic, and identify website visitors so you can retarget them later.

How It Works

When you sign up for Choozle, a unique code snippet is created for each individual account.

Get your code snippet on the Choozle Account Overview page or in Manage My Sites.

The code snippet only needs to be placed once in the universal header of your website. After that, the tag automatically tracks conversions and collects user profiles for all pages where the tag is placed, saving you time and resources.

Campaign Conversions

Using the Choozle Smart Container Tag you can automatically track conversion events driven by your digital advertising campaign. The ideal conversion tracking is for any event that leads to another URL or page where the Smart Container Tag is placed. Up to five different conversion events can be used for each campaign.

Notes & Best Practices

• The Choozle Smart Container Tag is compatible with other tag management solutions.

• The tag provides tracking for all active campaigns on your account.

• The code snippet only needs to be placed once in the universal header of your website.

What’s the Smart Container Tag?

A time-saving code snippet added to the universal header of your website that captures data about your website visitors’ online activity. The tag tracks conversions, gathers audience insights, and collects user pools for retargeting campaigns.

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Digital Advertising Made Easy®Bid Adjustments

Bid adjustments allow you to increase or decrease ad placement bids based on advanced targeting constraints, like above and below the fold, that change the value of the placement you’ve bid on, allowing you to target efficiently while reducing wasted impressions.

How It Works

How Bid Adjustments Work

Say you’re running a B2B campaign, and your target audience is professionals. You don’t want to target them on the weekend when they’re not at work, so you set a bid factor of zero for targeting on Saturday and Sunday.

Types of Bid Adjustments

Above and Below the Fold

Set low bids for below-the-fold inventory to only bid on above-the-fold ad placements.

Sites That Fall Outside of Contextual Categories

Advertise on sites that fall outside of your selected contextual categories.

Frequency

Increase or decrease your ad’s frequency.

Recency

For retargeting campaigns, set base and max bids based on how recently a user’s profile was collected.

Dayparting

Run ads at specific times of the day or days of the week.

Bid Adjustments: What Are They?

Bid adjustments let you make bid changes based on when and where ads are shown.

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Digital Advertising Made Easy®Fraud & Viewability

Choozle provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums. Choozle and its ad network providers take various measures to ensure the viewability of your advertisements and brand safety for your advertisers.

How The Three Tier System Works

Network-Wide Blocklist

All campaigns have a network-wide blocklist that is the first line of defense. Our buy-side partners are continuously scanning for fraudulent traffic, including high impression counts on a single page due to a bot reloading the page, domain spoofing, multiple impressions won on a single bid, and bots mimicking human behavior.

Internal Blocklist

Choozle applies an internal blocklist that is updated daily to all campaigns run in the system. This list is created by the Choozle Ad Ops team and tracks patterns and monitor activity across IPs, publishers, users, and supply vendors to help detect fraudulent activity. This second level allows us to quickly block sites that we deem suspicious of fraudulent activity or of unseemly content to keep inventory quality high. These lists are also used to help improve overall viewability by reducing bids for less viewable sites.

Client Blocklists & Whitelists

As a self-service platform, Choozle heavily encourage our clients to build and use their own blocklists and whitelists to help reduce impressions on sites where they are seeing a low performance on or that they deem to be fraudulent. Any Choozle user can also use third-party services in our third-party tracking option within the creative field.

What’s Ad Fraud?

Ad fraud is the deliberate practice of attempting to serve ads that have no potential to be viewed by a human user.

What’s Viewability?

Viewability is an online advertising metric that aims to track impressions that are seen by users.

Choozle takes several measures using a three tier system to ensure the quality of the sites we are serving on and to minimize the risk of fraudulent or non-viewable traffic.

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Digital Advertising Made Easy®General Data Protection Regulation (GDPR)

How It Works

Location

The law is applicable based on the location of the user whose data is collected. Companies based outside of Europe still must follow the GDPR.

Personal Information

Personal information covered under the GDPR includes ad tech data such as cookies and advertiser IDs, but also includes demographic information such as race or political affiliation, or personal information including names and emails.

Controllers vs. Processors

The GDPR divides companies who utilize data into two categories:

Controllers are entities who manage how the data is used.

Processors may merely be facilitating a specific use of data on behalf of a controller.

Goal

The aim of the GDPR is to make sure that data is collected and utilized in the best interest of the consumer.

How Choozle Uses Data

• Choozle uses data to power our own marketing efforts, but more importantly, data is an integral part of how we help our brand and agency partners power their digital advertising campaigns within our platform.

• Personal information is used to provide many of Choozle’s features and functions: • Website insights

• Retargeting

• Data targeting

• CRM targeting

• IP targeting

• And more

• Once collected, personal information used for these digital marketing tactics is stored in secure and regional servers, and in hashed and anonymized data sets.

• The first-party data you upload or generate into the Choozle platform is only passed to technical partners when it is needed to execute a feature of the Choozle platform you want to leverage, and remains exclusively available within the advertiser account where it was processed.

What’s GDPR?

The General Data Protection Regulation (GDPR) is the largest data privacy law to be enacted in Europe since the 1990s and goes into effect on May 25, 2018. The law enforces how the personal data of residents of Europe is collected, managed, utilized, and made available.

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Digital Advertising Made Easy®General Data Protection Regulation (GDPR)

How Choozle Prepared for GDPR

Partnerships & Infrastructure

Our technology partnerships and infrastructure were built largely after the adoption of the GDPR, so we have kept data compliance within our build standard.

Network Advertising Initiative (NAI)

We have been a compliant partner of the Network Advertising Initiative (NAI), who also maintains our cookie-based opt-out protocol.

GDPR Audit

Choozle completed an intensive audit of our platform, technical partners, and data flow storage and processes from the independent United Kingdom-based consultancy, the Programmatic Advisory. The audit confirmed that our long-standing commitment to responsible data collection, usage and management has left Choozle compliant of the GDPR regulation.

Choozle’s Smart Container Tag

Additionally, we leveraged the technical capabilities of our partner, Ensighten, to create a more intelligent cookie collection protocol in Choozle’s Smart Container tag, including inhibiting North American advertiser accounts from collecting EU cookie profiles.

GDPR Validation

GDPR has validated our commitment to using quality data sources, providing transparency, and supporting our partners responsible use of data.

What This Means for Choozle’s Operators

Your Choozle account and campaigns will continue to run as normal.

Confirm your clients have a Privacy Policy on their website that explicitly states the use of and reason for utilizing Choozle’s Smart Container tag and data-targeting features. That statement to garner the user’s consent can read something like:

“We collect and use your information to help understand our customer needs, and provide a tailored experience for how you interact with our brand. The information is only distributed to the services we use to help us execute this unique content experience for you.”

Review your CRM lists to insure no emails exist for residents of Europe, and that you have permission from your brand to continue using old first-party data sets within Choozle.

Assess the processes, platforms and partners you work with to confirm how data is collected, stored and utilized is GDPR compliant.

If you need assistance running campaigns targeting Europe, create a new advertiser account whose region type is the European Region, setup your campaign using European-specific data sets and reach out the Choozle Support team for any assistance.

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Digital Advertising Made Easy®Creative Specifications

Top Performing Display Sizes

Video Sizes

Other Specifications

Top Performing Mobile Sizes

300x250Medium Rectangle

728x90Leaderboard

160x600Wide Skyscraper

300x600Half Page Ad

300x50Mobile Leaderboard

320x50Mobile Leaderboard

336x280Large Rectangle

1024x768Tablet Interstitial

Landscape

768x1024Tablet Interstitial

Portrait

480x360minimum size for 4:3

640x480recommended size for 4:3

640x360minimum size for 16:9

1920x1080recommended size for 16:9

Choozle recommends a 16:9 aspect ratio

• The following are acceptable file types for display: .GIF, .JPEG, .JPG, .PNG, HTML5

• Choozle no longer supports Flash Creative

• Creative images must be clear, recognizable, and relevant

• Creatives must occupy the entire space of the image size you’ve chosen

• Creatives cannot appear sideways or upside down

• Creatives cannot be segmented, contain multiple copies of itself within the ad, or otherwise appear to be more than one ad

• Creatives with partially black or white backgrounds must have a visible border of a contrasting color to the majority background color of the ad

• Text appearing in the ad must be legible

• All creatives must open a new page on click, cannot open in the same page

• Individual display creatives cannot be larger than 300KB (including individual creatives in a .ZIP)

Video Ads/In-Banner Video Creative: • Video files cannot be larger than 15MB

• There is no length limit for click to start video ads, but the video should immediately go to the landing page upon completion

• All in-banner video ads must include the play, pause, mute and unmute controls

• In-banner video creatives should have no more than a 50KB max file load and a 2MB load for the secondary file

• The following are acceptable file types for video: .MP4, .FLV, .WEBM, .MOV, .MPG, .MPEG, .OGG

Auto-Start Video Ads:

• 15-second limit

• Audio should not be heard unless initiated by a mouse-over

• Video should be backstopped by a static 300x250 which should click through to a landing page

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Digital Advertising Made Easy®Creative Specifications

Other Specifications

HTML5 Creatives: • .ZIP File type

• HTML5 .ZIP file cannot be larger than 10MB

• The .ZIP file should contain the HTML for the ad as well as any of the other following file types: .CSS, .JS, .HTML, .GIF, .PNG, .JPG, .JPEG, or .SVG

• The .ZIP file cannot contain any nested folders —all files must be in in the root level of the .ZIP archive file

• Animated ads are restricted to a maximum of 15 seconds of looping, after which point they must remain static

Other .ZIP Files: • .ZIP files containing individual creative files cannot be larger than 100MB

88x31 Micro Bar

120x60 Button 2

120x90 Button 1

120x240 Vertical Banner

120x600 Skyscraper

125x83 Button

125x125 Square Button

180x150 Rectangle

180x500 Custom

226x850 Custom

230x230 Square

230x600 Custom

234x60 Half Banner

240x400 Vertical Rectangle

250x250 Square Pop-Up

250x360 Custom

300x100 3:1 Rectangle

300x60 Video Companion

300x240 Custom

300x1050 Custom

320x80 Mobile

320x160 Mobile

320x240 Custom

320x250 Custom

320x320 Mobile

320x480 Custom

400x400 Custom

440x220 Custom

450x250 Custom

468x400 Custom

468x60 Full Banner

480x80 Custom

480x250 Custom

480x280 Custom

480x320 Custom

519x225 Custom

544x225 Custom

550x340 Custom

551x289 Large Banner

555x111 Letvertise Custom

555x333 Letvertise Custom

600x75 Banner

640x480 Custom

720x300 Pop-Under

728x480 Custom

750x200 Custom

800x250 Custom

930x180 Custom

960x60 Custom

960x325 Huge Banner

970x66 Custom

970x90 Custom

970x250 Custom

975x300 Custom

980x90 Custom

980x120 Custom

980x150 Custom

980x240 Custom

980x250 Custom

994x250 Custom

980x400 Custom

1000x90 Custom

1020x250 Custom

Other Accepted Sizes

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Digital Advertising Made Easy®Ad Exchanges & Networks Overview

Choozle enables simple execution of programmatic advertising campaigns across 40-plus ad exchanges and networks. Maximize your reach with Choozle’s inventory and launch data-driven ad campaigns across video, mobile, display, and other mediums.

Available Ad Exchanges & Networks

Adaptv

Adconductor

Aerserv

Aoladtech

Appnexus

Beachfront

Beanstock

Bidswitch

Brightroll

Casale

Contextweb

Emxplatform

Federatedmedia

Google

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Yieldmo

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