outward bound - hannahrfoster.com€¦ · outward bound is an educational program that focuses on...

Outward BoundSasha Wilson & Hannah Foster

CONTENTS

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PRINT ADS1

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SOCIAL & MOBILE

OUT OF HOME

CONNECTIONLOSTPeople feel like they can do anything when armed with their smartphones.

Outward Bound will teach you that you can do anything without it too.

PRINT ADS

OUTWARD BOUND / HANNAH & SASHA

How many times a day do you use your phone in order to complete a task?

Outward Bound is an educational program that focuses on teaching and experiencing the skills it takes to survive in the wild. Print ads will show how reading about them on a screen just doesn’t cut it.

1. THIS IS A GREAT HEADLINE

And this is the subtitle that makes it comprehensible

OUTWARD BOUND / HANNAH & SASHA

OUTWARD BOUND / HANNAH & SASHA

OUTWARD BOUND / HANNAH & SASHA

SOCIAL MEDIA

OUTWARD BOUND / HANNAH & SASHA

The purpose of social media is to see and share your experiences.

Outward Bound’s social accounts will take that aspect away. Because why should you be able to see what’s going on out there... when you could be out there doing the real thing?

MOBILE EXPERIENCE

OUTWARD BOUND / HANNAH & SASHA

A smartphone ‘hack’ temporarily turns off the user’s phone when a certain code is texted to them.

The code will be given to Outward Bound alumni upon completing their course, which they can send to challenge their friends, who will continue to pass it on.

What begins as an exclusive group turns into a viral inconvenience which will cause people to question their own smartphone dependence.

OUT OF HOME

OUTWARD BOUND / HANNAH & SASHA

Out of Home ads will be placed on sidewalks, urging those who walk while only looking at their phones to embrace a new outlook on looking down.

THANK YOU OUTWARD BOUND / HANNAH & SASHA