oucc 2015 inspiring innovation enabling people to make website decisions based on data: experiences...
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OUCC 2015Inspiring Innovation
Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca
Avalee HarltonMay 4, 2015
What decisions can or should be
based on data?
@avalulubelle aharlton@yorku.ca
• Website redesigns / restructuring
What decisions can or should be
based on data?
@avalulubelle aharlton@yorku.ca
• Website redesigns / restructuring
• Whether content should be added or removed or reorganized
What decisions can or should be
based on data?
@avalulubelle aharlton@yorku.ca
• Website redesigns / restructuring
• Whether content should be added or removed
• Campaign planning and assessment
What can be done to enable people to use the data that
gets collected?
@avalulubelle aharlton@yorku.ca
Title
@avalulubelle aharlton@yorku.ca
How can having a single Analytics account enable decisions based on data?
@avalulubelle aharlton@yorku.ca
• Allows everyone to have access to the same data & information
How can having a single Analytics account enable decisions based on data?
@avalulubelle aharlton@yorku.ca
• Allows everyone to have access to the same data & information
• We can see how visitors flow through the site as a whole
@avalulubelle aharlton@yorku.ca
What is available within GA to track data that can enable decisions?
@avalulubelle aharlton@yorku.ca
• Goals
What is available within GA to track data that can enable decisions?
@avalulubelle aharlton@yorku.ca
• Goals
• Conversions
What is available within GA to track data that can enable decisions?
@avalulubelle aharlton@yorku.ca
• Goals
• Conversions
• Event tracking
What is available within GA to track data that can enable decisions?
@avalulubelle aharlton@yorku.ca
• Goals
• Conversions
• Event tracking
• Google’s URL Builder Tool
Title
@avalulubelle aharlton@yorku.ca
In-Person Training
@avalulubelle aharlton@yorku.ca
Training Feedback
@avalulubelle aharlton@yorku.ca
Online Documentation
@avalulubelle aharlton@yorku.ca
analytics.info.yorku.ca
Title
@avalulubelle aharlton@yorku.ca
Survey: “What would encourage you to check Analytics more often?”
@avalulubelle aharlton@yorku.ca
What else can you do to help make GA a part of
people’s habits?
@avalulubelle aharlton@yorku.ca
• Reminders & updates
What else can you do to help make GA a part of
people’s habits?
@avalulubelle aharlton@yorku.ca
• Reminders & updates
• Word of mouth
What about the politics?
@avalulubelle aharlton@yorku.ca
Remember:
@avalulubelle aharlton@yorku.ca
Google Analytics doesn’t show that someONE is wrong, it shows that someTHING is broken!
In summary: What do we need in order to enable
people to make decisions based on data?
@avalulubelle aharlton@yorku.ca
Title
@avalulubelle aharlton@yorku.ca
Title
@avalulubelle aharlton@yorku.ca
Title
@avalulubelle aharlton@yorku.ca
OUCC 2015Inspir Innovationing
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