oths media literacy

Media LiteracyTO SAVE THE WORLD

JULIE SMITH

@JULNILSMITH

So what is it?

Too many “official” definitions

What it is not

Not media bashing

Not educational technology

Definitive words

Access

Analyze

Evaluate

Create

Participate

Inquire

A 21st century survival skill

We want critical media consumers

Like a food critic?

The challenge:

Why bother?

72% of middle schoolers have three hours of screen time per day

20% of toddlers under 3 have TVs in their rooms

46% of students get news “The Daily Show” “Colbert Report” “South Park”.

10% of teens say they are not interested at all in the news because

“it is not presented in an interesting way.”

Average hour of prime time:

2 mins 51 seconds of in-show brand appearances

18 mins 12 seconds of commercials

(35% of the hour)

What does it all mean…..

My theory:

We can’t change the message

We can’t change the senderWe CAN educate the receiver

How?

We ask questions. Lots of them.

Who is the communicator?

What is the format?

News the week of Jan 16-22

newspapers

What’s the story?

Intended audience?

(why are there no shows aimed at senior citizens?)

What is the content?

Vid of msnbc interview

What techniques are used?

Quarter Pounder

What is the purpose?

what cultural truths are told again and again?

Your mission:

Become a media literacy rock star.

You can do it!

Here’s how:

Teach english?

How does the form change the content?

Find mistakes!! (HINT: IT’S EASY!)

Turn authors into advertisers

Analyze word choice in the news

Michael Brown

“Unarmed black teenager”

“6’4” 230lb robbery suspect with marijuana in his system”

Teach social studies?

Teach geography?

Teach health?

Teach music?

How does music change the story?

Teach art?

We see 3000 ads per day

Regardless what you teach…

Critical thinking is so important when it comes to media…

Can we believe what we see?