oths media literacy
TRANSCRIPT
Media LiteracyTO SAVE THE WORLD
JULIE SMITH
@JULNILSMITH
So what is it?
Too many “official” definitions
What it is not
Not media bashing
Not educational technology
Definitive words
Access
Analyze
Evaluate
Create
Participate
Inquire
A 21st century survival skill
We want critical media consumers
Like a food critic?
The challenge:
Why bother?
72% of middle schoolers have three hours of screen time per day
20% of toddlers under 3 have TVs in their rooms
46% of students get news “The Daily Show” “Colbert Report” “South Park”.
10% of teens say they are not interested at all in the news because
“it is not presented in an interesting way.”
Average hour of prime time:
2 mins 51 seconds of in-show brand appearances
18 mins 12 seconds of commercials
(35% of the hour)
What does it all mean…..
My theory:
We can’t change the message
We can’t change the senderWe CAN educate the receiver
How?
We ask questions. Lots of them.
Who is the communicator?
What is the format?
News the week of Jan 16-22
newspapers
What’s the story?
Intended audience?
(why are there no shows aimed at senior citizens?)
What is the content?
Vid of msnbc interview
What techniques are used?
What is the purpose?
what cultural truths are told again and again?
Your mission:
Become a media literacy rock star.
You can do it!
Here’s how:
Teach english?
How does the form change the content?
Find mistakes!! (HINT: IT’S EASY!)
Turn authors into advertisers
Analyze word choice in the news
Michael Brown
“Unarmed black teenager”
“6’4” 230lb robbery suspect with marijuana in his system”
Teach social studies?
Teach geography?
Teach health?
Teach art?
We see 3000 ads per day
Regardless what you teach…
Critical thinking is so important when it comes to media…
Can we believe what we see?
