other rbff state initiatives

Other RBFF State Initiatives

Stephanie HusseyNovember 6, 2009

What We’ll Cover

• Oregon Boat Registration Pilot Program

Oregon Lapsed Boat Registration Pilot Program

Joint Partnership

Target Audience

• 17,159 owners of boats with expired registrations

• 40% of these lapsed boat registrants held fishing licenses

Angler Remittance Form

Non-Angler, Standard Form

Non-Angler, 4-Color Form

Oregon Pilot Program Results

Anglersw/ Graphic

Non-Anglers Plain

Non-Anglers w/ Graphic

ALL BOATS

Final Reconciled List 6,104 4,645 4,621 15,370Newly Registered Boats 633 405 398 1,436

Response Rate 10.4% 8.7% 8.6% 9.3%

Registration Rates

Oregon Pilot Program ResultsLift Analysis

Target Group/Mailing Lift (% pts) Lift (Boats)

Anglers – 4-Color 4.9 316

Non-Anglers – 4-Color 4.4 228

Non-Anglers – Plain 4.2 221

All Boats – Treatment 4.5 765

Oregon Pilot Program ResultsLift Analysis Overall

Target Group/Mailing

Lift (% points) Lift (Boats)

All Boats – Treatment Overall

4.5 765

Oregon Pilot Program Results

Revenue

Registration Revenue $ 36,907Program Costs $ 15,615Net Program Revenue $ 21,292

Oregon Pilot Program Results

Estimated Additional Revenue

SFR & Boating Trust Fund $ 2,128State Gasoline Tax $ 23,278

Oregon Pilot Program Results

Revenue

Registration Revenue $ 36,907Program Costs $ 15,615Net Program Revenue $ 21,292

Estimated Additional Revenue

SFR & Boating Trust Fund $ 2,128State Gasoline Tax $ 23,278

Recommendations

• Continue the lapsed boat registration program

• Incorporate findings into regular, annual reminders

• Incorporate findings into online registration systems

Customer Service

Next Steps

• OSMB expanding upon program efforts next year

• RBFF piloting programs in 4 more states next year

Questions?