other rbff state initiatives
DESCRIPTION
Other RBFF State Initiatives. Stephanie Hussey November 6, 2009. What We’ll Cover. Oregon Boat Registration Pilot Program. Oregon Lapsed Boat Registration Pilot Program Joint Partnership. Target Audience. 17,159 owners of boats with expired registrations - PowerPoint PPT PresentationTRANSCRIPT
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Other RBFF State Initiatives
Stephanie HusseyNovember 6, 2009
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What We’ll Cover
• Oregon Boat Registration Pilot Program
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Oregon Lapsed Boat Registration Pilot Program
Joint Partnership
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Target Audience
• 17,159 owners of boats with expired registrations
• 40% of these lapsed boat registrants held fishing licenses
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Angler Remittance Form
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Non-Angler, Standard Form
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Non-Angler, 4-Color Form
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Oregon Pilot Program Results
Anglersw/ Graphic
Non-Anglers Plain
Non-Anglers w/ Graphic
ALL BOATS
Final Reconciled List 6,104 4,645 4,621 15,370Newly Registered Boats 633 405 398 1,436
Response Rate 10.4% 8.7% 8.6% 9.3%
Registration Rates
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Oregon Pilot Program ResultsLift Analysis
Target Group/Mailing Lift (% pts) Lift (Boats)
Anglers – 4-Color 4.9 316
Non-Anglers – 4-Color 4.4 228
Non-Anglers – Plain 4.2 221
All Boats – Treatment 4.5 765
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Oregon Pilot Program ResultsLift Analysis Overall
Target Group/Mailing
Lift (% points) Lift (Boats)
All Boats – Treatment Overall
4.5 765
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Oregon Pilot Program Results
Revenue
Registration Revenue $ 36,907Program Costs $ 15,615Net Program Revenue $ 21,292
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Oregon Pilot Program Results
Estimated Additional Revenue
SFR & Boating Trust Fund $ 2,128State Gasoline Tax $ 23,278
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Oregon Pilot Program Results
Revenue
Registration Revenue $ 36,907Program Costs $ 15,615Net Program Revenue $ 21,292
Estimated Additional Revenue
SFR & Boating Trust Fund $ 2,128State Gasoline Tax $ 23,278
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Recommendations
• Continue the lapsed boat registration program
• Incorporate findings into regular, annual reminders
• Incorporate findings into online registration systems
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Customer Service
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Next Steps
• OSMB expanding upon program efforts next year
• RBFF piloting programs in 4 more states next year
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Questions?