osceola county tech training june 2014

Welcome to Osceola County Technology TrainingFor Small Businesses, Governments and Nonprofits

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Mobile, Internet and Social Media Statistics / Trends

Reference: "2013 Internet Trends Report", Kleiner Perkins Caufield & Byers, www.kpcb.com/insights/2013-internet-trends

116 million US Consumers use smartphones

150 times per day mobile phone users checks their devices

3x iPad growth rate compared to iPhone

Reference: "It's Time to Transform Your Marketing", Hubspot www.hubspot.com

78% Internet users do online product research

40% US smartphone owners compare prices while in-store, shopping

78% business people use their mobile device to check email

Speak Up National Initiative of Project Tomorrow

Top Social Media Sites & Tips on How to Use Them

Paradigm Shift

Reach People You Don’t Even Know

3 Things

1. Each platform has a distinct personality2. Many different platforms for different purposes3. Platforms may change, good communication does not

4/25/2014

Monthly Visits

Modified Support Model

Where The Digital Users Are

Creating & Sticking To A Social Plan

Photos & Video Drive the Most Engagement

Voice of a Friend – a place to share stories

Use photos

Mike LeFeve @MikeLeFeve Just received a letter from @mhumane saying that the money I raised on my Bday was sent to the field. Boy, does that feel super!

Tweeting links @ your charity’s donation landing page for every donation

• Twitter’s sorting mechanism• Add relevance to your

message• Create a filter for your

followers and the public• Tweetchats are organized

around #• Great place to “lurk” and

see how things work

• Join or create industry and local LinkedIn groups

• Join or create a LinkedIn event • Create forums within groups or events• Expand your LinkedIn reach with Twitter• Posting/finding jobs• Community outreach• Recruiting/Vetting team members

LinkedIn Group

LinkedIn Group

• Join or create industry and local LinkedIn groups• Join or create a LinkedIn event to share• Create forums within groups or events• Expand your LinkedIn reach with Twitter• Posting/finding jobs• Communicate opportunities/fundraising• Recruiting/Vetting board members or employees

• Ways that Google+ can change the way you connect with your audience:– Video conference other Google+ users with

Hangouts– Segment your partners & connections into

various Circles– Add and invite people to Google+ Events– Increase SEO/SEM – how Google searches for

things

Human focus with a message that evokes emotion

Call to action

1 to 5 minutes

Greener Grads

youtube.com/watch?v=Y1h7pQ-cyXo

Melling Engine Parts youutube.com/watch?v=rhfGkUDrk2I

Peanut Barrel youtube.com/watch?v=PZKKu8Rgfcs

Feature your visual content

Pinterest

Frequency of Posts

Social Media Tips• Spend time on social media– Set a timer and/or make an appointment

to get into the groove

• Interact with your followers

• Update your account frequently– Best practices can easily be found

• Share videos & photos

• Ask people to share • Promote on your website• Analyze analytics for ideas and failures

Customer Reviews: Get You Found Get You Customers

Tips on Business Review Websites

• Don’t wait around for the unhappy client to write a nasty review

• Request reviews from good customers

• Establish a presence on review sites

• Respond to negative reviews

Sales & Marketing Tools to Grow and Support Your Business

The Library of Michigan offers free online resources that the State of Michigan pays for at no cost to Michigan residents and businesses

• Create FREE business sales lists• size up your market • research your competition

What are QR Codes? How can I capitalize on using them for

marketing?

Reference: ComScore QR Codes

50% of smartphone users have scanned a Quick Response (QR) Code

60% of QR Codes scanning audience is male

37% of QR Code audience is aged 18 to 34 years old

Create a QR Code

1. Go to www.qr-code-generator.com2. Enter URL content3. Click generate code4. Download the QR Code graphic5. Add graphic to your print materials

Email Marketing

Email Marketing Tips

• Mobile or Bust• Keep Design Simple & Share• Like This• Expert Advice• Make Email Sign Up Easy• Permission Only

Connect With Us

Michelle LeFeve (@michellelefeve)Executive Director, Courtland Consulting, Strudell Studios Creative Division

linkedin.com/in/michellelefeve /Courtland Consulting

Adrienne Wallace (@adriwall)Project & Digital Director, 834 Design & Marketing

linkedin.com/in/adriwall /834 Design

Credits:• 50.nitrogr.am• 911branding.com• 834 Design & Marketing• blog.linkedin.com• blog.twitter.com• Copyblogger.com• Courtland Consulting• DeVries Blog• Digital Information• inkthemes.com• instagram.com/press/• Ipsos OTX and Ipsos Global @dvisor• mashable.com• nytimes.com• quantcast.com/linkedin.com• Socialmediaexaminer.com• statisticbrain.com• The Content Marketing Institute• twitter.com• Wildfire