osceola county tech training june 2014
DESCRIPTION
Presentation given by Courtland Consulting and 834 Design & Marketing for use with MI Connect to expand opportunities with technology and business development in Osceola County.TRANSCRIPT
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Welcome to Osceola County Technology TrainingFor Small Businesses, Governments and Nonprofits
Event Sponsored by:
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Mobile, Internet and Social Media Statistics / Trends
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Reference: "2013 Internet Trends Report", Kleiner Perkins Caufield & Byers, www.kpcb.com/insights/2013-internet-trends
116 million US Consumers use smartphones
150 times per day mobile phone users checks their devices
3x iPad growth rate compared to iPhone
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Reference: "It's Time to Transform Your Marketing", Hubspot www.hubspot.com
78% Internet users do online product research
40% US smartphone owners compare prices while in-store, shopping
78% business people use their mobile device to check email
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Speak Up National Initiative of Project Tomorrow
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Top Social Media Sites & Tips on How to Use Them
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Paradigm Shift
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Reach People You Don’t Even Know
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3 Things
1. Each platform has a distinct personality2. Many different platforms for different purposes3. Platforms may change, good communication does not
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4/25/2014
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Monthly Visits
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Modified Support Model
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Where The Digital Users Are
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Creating & Sticking To A Social Plan
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Photos & Video Drive the Most Engagement
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Voice of a Friend – a place to share stories
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Use photos
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Mike LeFeve @MikeLeFeve Just received a letter from @mhumane saying that the money I raised on my Bday was sent to the field. Boy, does that feel super!
Tweeting links @ your charity’s donation landing page for every donation
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• Twitter’s sorting mechanism• Add relevance to your
message• Create a filter for your
followers and the public• Tweetchats are organized
around #• Great place to “lurk” and
see how things work
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• Join or create industry and local LinkedIn groups
• Join or create a LinkedIn event • Create forums within groups or events• Expand your LinkedIn reach with Twitter• Posting/finding jobs• Community outreach• Recruiting/Vetting team members
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LinkedIn Group
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LinkedIn Group
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• Join or create industry and local LinkedIn groups• Join or create a LinkedIn event to share• Create forums within groups or events• Expand your LinkedIn reach with Twitter• Posting/finding jobs• Communicate opportunities/fundraising• Recruiting/Vetting board members or employees
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• Ways that Google+ can change the way you connect with your audience:– Video conference other Google+ users with
Hangouts– Segment your partners & connections into
various Circles– Add and invite people to Google+ Events– Increase SEO/SEM – how Google searches for
things
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Human focus with a message that evokes emotion
Call to action
1 to 5 minutes
Greener Grads
youtube.com/watch?v=Y1h7pQ-cyXo
Melling Engine Parts youutube.com/watch?v=rhfGkUDrk2I
Peanut Barrel youtube.com/watch?v=PZKKu8Rgfcs
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Feature your visual content
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Frequency of Posts
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Social Media Tips• Spend time on social media– Set a timer and/or make an appointment
to get into the groove
• Interact with your followers
• Update your account frequently– Best practices can easily be found
• Share videos & photos
• Ask people to share • Promote on your website• Analyze analytics for ideas and failures
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Customer Reviews: Get You Found Get You Customers
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Tips on Business Review Websites
• Don’t wait around for the unhappy client to write a nasty review
• Request reviews from good customers
• Establish a presence on review sites
• Respond to negative reviews
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Sales & Marketing Tools to Grow and Support Your Business
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The Library of Michigan offers free online resources that the State of Michigan pays for at no cost to Michigan residents and businesses
• Create FREE business sales lists• size up your market • research your competition
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What are QR Codes? How can I capitalize on using them for
marketing?
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Reference: ComScore QR Codes
50% of smartphone users have scanned a Quick Response (QR) Code
60% of QR Codes scanning audience is male
37% of QR Code audience is aged 18 to 34 years old
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Create a QR Code
1. Go to www.qr-code-generator.com2. Enter URL content3. Click generate code4. Download the QR Code graphic5. Add graphic to your print materials
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Email Marketing
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Email Marketing Tips
• Mobile or Bust• Keep Design Simple & Share• Like This• Expert Advice• Make Email Sign Up Easy• Permission Only
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Connect With Us
Michelle LeFeve (@michellelefeve)Executive Director, Courtland Consulting, Strudell Studios Creative Division
linkedin.com/in/michellelefeve /Courtland Consulting
Adrienne Wallace (@adriwall)Project & Digital Director, 834 Design & Marketing
linkedin.com/in/adriwall /834 Design
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Credits:• 50.nitrogr.am• 911branding.com• 834 Design & Marketing• blog.linkedin.com• blog.twitter.com• Copyblogger.com• Courtland Consulting• DeVries Blog• Digital Information• inkthemes.com• instagram.com/press/• Ipsos OTX and Ipsos Global @dvisor• mashable.com• nytimes.com• quantcast.com/linkedin.com• Socialmediaexaminer.com• statisticbrain.com• The Content Marketing Institute• twitter.com• Wildfire