orphan technologies looking for digital consumer to be adopted · orphan technologies looking for...
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Orphan Technologies looking for Digital Consumer to be adopted
Roberto Chinelli Innovation & Incubation Lead 25-26 NOVEMBRE 2014
Are the People that change the World
Once upon a time there was Problems that looking for a Technology to be solved…
Wright brothers (First flight 1903)
Kary Mullis (PCR 1983)
Phillip Katz (PKZIP 1989)
… But sometimes there are Technologies that looking for a Problem to solve…
…too weak to be used
Richard Gurley Drew
“Scotch” adhesive tape (1930)
…too hard to use
Andrew Bell, David Brown, and Nicholas Terrett
Sildenafil citrate (1998)
Are the Technologies that drive the change now?
A Robot in
Every Home
Bill Gates (2007)
Who change the rules?
Massimo Banzi (Inventor of Arduino)
Is the Digital the digital technologies around us?
Human focused innovation
TECHNOLOGIES
PEOPLE
BUSINESS
Thanks
Digital still be a human thing
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